Energy firm Utility Warehouse ‘flies 100 reps to Maldives resort on all-inclusive £600 a night holiday for signing up new customers’ as millions of Brits worry about the cost of heating their homes
- Utility Warehouse sent representatives for eight days to sign up new customers
- Group are treated to an all-inclusive stay at the £594-a-night OBLU Xperience
An energy firm has been criticised for flying 100 employees out for an all-expenses paid holiday in the Maldives, as Britons struggle at home with rising energy bills amid the cost of living crisis.
Utility Warehouse has treated its representatives to an eight-day holiday as a way to sign up new customers.
The group are treated to an all-inclusive stay at the OBLU Xperience, where rooms cost up to £594 a night.
The 100 agents arrived on the island last Tuesday after landing in the capital Malé and catching a 15-minute speedboat ride to the island of Ailafushi, The Sun reported.
Reps were seen playing volleyball in the pool, relaxing on sunbeds and handing out business cards at the resort.
One holidaymaker said the idea did not sit right with them during the cost of living crisis.
Utility Warehouse has treated its representatives to an eight-day holiday as a way to sign up new customers. Pictured: OBLU Xperience
‘They just chill on the beach or by the pool most of the day. They have also hired out part of the restaurant,’ they said according to The Sun.
Another said the reps had ‘ruined’ their stay as they were handing out businesses cards and ‘giving sales pitches’.
Utility Warehouse relies on word-of-mouth marketing and has self-employed agents who earn commission every time they sign up customers to broadband, mobile and insurance deals.
The company has recently seen a boost in sign ups following an increase in customers seeking cheaper deals such as energy offers that are £125 less than the price cap.
It has over 800,000 customers and is ‘targeting an additional million over the next four to five years’.
In exchange for signing up four new customers every month for a year, agents have the opportunity to travel to holiday locations like the Maldives and Mexico.
If partners sign up enough customers they have an opportunity to get rewards such as food nights, family holidays and cars.
Warren Kirwan, from disability charity Scope, told The Sun the trip was a ‘kick in the teeth’ as representatives are relaxing on a beach ‘while disabled people are freezing and starving in their own homes’.
He argued that companies should focus on supporting customers instead of ‘profiteering’ from the crisis.
The 100 agents arrived on the island last Tuesday after landing in the capital Malé and catching a 15-minute speedboat ride to the island of Ailafushi (pictured)
A Utility Warehouse spokesman said: ‘More than 50,000 people across the UK from all backgrounds are UW Partners.
‘Our partners are self-employed and earn an income by referring our services to their friends and family.
‘In doing so, we offer a meaningful way to help people earn their way out of the cost-of-living crisis.
‘We also offer partners ways to earn extra incentives such as holidays.
‘We are proud of our hard-working partners and are transparent about the opportunities that come with it.’
Utility Warehouse and OBLU Xperience have been contacted for further comment by MailOnline.
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