‘Sushi terrorist’ causes Japanese restaurant stock value to plunge… after filming himself licking a communal soy sauce bottle and touching a piece of food as it goes round on conveyor belt
- Teenager licked soy sauce bottle and rim of teacup before putting it back
- Video was filmed at a branch of the Sushiro chain in central Japanese city of Gifu
- Other videos show customers at other chains putting wasabi on passing sushi
A ‘sushi terrorist’ caused a Japanese restaurant’s stock value to plunge after he filmed himself licking the top of a communal soy sauce bottle and touching a piece of food as it went round on a conveyor belt.
The teenager is among a series of pranksters who have been filmed contaminating food at sushi conveyor belt restaurants in Japan, with the pranks sparking stock slumps, venue overhauls and legal action.
In the video, dubbed ‘sushi terrorism’, the teenager licks the top of a communal soy sauce bottle and the rim of a teacup he then places back on a shelf, before licking his finger and touching a piece of sushi as it goes past on the belt.
The footage, viewed nearly 40 million times on Twitter and filmed at a branch of the Sushiro chain in the central Japanese city of Gifu, prompted stocks in the restaurant’s parent company to plunge nearly five per cent on Tuesday.
Other videos have emerged showing customers at different chains putting wasabi on passing pieces of sushi or licking the spoon in a communal green tea powder container.
In the video, dubbed ‘sushi terrorism, the teenager licks the top of a communal soy sauce bottle and the rim of a teacup he then places back on a shelf
The customer then licked his finger before touching a piece of sushi as it goes past on the belt
Other videos emerged showing customers at different chains putting wasabi on passing pieces of sushi or licking the spoon in a communal green tea powder container.
Though the incidents appear to be confined to just a few videos, they have caused an uproar in Japan, a country with famously high standards of cleanliness.
‘This is sickening,’ one Japanese Twitter user wrote in response, with another adding: ‘I can’t go to conveyor belt sushi restaurants anymore.’
In a statement, Sushiro said the teen behind the viral video had apologised, along with his parents, but that the firm had filed a formal police complaint.
‘As a company, we will continue to respond firmly with both criminal and civil cases,’ it said.
It said all the soy sauce bottles at the affected store had been replaced and all the cups cleaned, and announced new restaurant policies.
At the Gifu branch and others nearby, customers will now take utensils and condiments to their tables from a serving point, and nationwide, diners will be able to request disinfected tableware.
Two other affected chains, Hama-sushi and Kura Sushi, have also said they plan to take legal action, with the latter planning to install cameras above conveyor belts to monitor customers, Jiji press agency reported.
The footage, viewed nearly 40 million times on Twitter and filmed at a branch of the Sushiro chain in the central Japanese city of Gifu, prompted stocks in the restaurant’s parent company to plunge nearly five per cent on Tuesday
In Tokyo, 20-year-old musician Luna Watanabe said she was appalled by the videos.
‘Omotenashi (hospitality) is an important selling point in Japan, so I think it’s unforgivable,’ she told AFP in Tokyo’s upscale Ginza district.
‘It’s harmful to customers and employees.’
But others largely shrugged off the incident, including Tetsuya Haneda, a photographer.
‘As far as I’m concerned, it only happened once, so that doesn’t mean it happens all the time,’ he said.
‘It’s not a problem – on the contrary, now there will be fewer people waiting in line, so I won’t need to make a reservation anymore to go and eat, even on the weekend.’
Online too, after the initial outcry, there was something of a wave of support for the affected companies, with some tweeting their backing under the hashtag #saveSushiro.
‘I’ve always wanted to go to Sushiro but haven’t been able to because it’s always crowded,’ Japanese singer Yuya Tegoshi tweeted.
‘But the situation now is the absolute worst for them, so I’m definitely going to visit.’
Sushiro president Kohei Nii said on Twitter he had been overwhelmed by ‘an outpouring of support’.
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