Subaru unveils FU*KS SUV (Forester Ultimate Customised Kit Special)

Subaru unveils its new FU*KS SUV (that’s Forester Ultimate Customised Kit Special edition)

  • Japanese car firm Subaru unveiled new Forester GT called the F.U.*.K.S edition
  • The new SUV was called the Forester Ultimate Customized Kit Special acronym
  • Subaru of America claimed the name was given by local distributor in Singapore
  • It said it was an ‘unfortunate situation’ and wanted to ‘protect brand’s integrity’

A Japanese carmaker announced the release of its latest modified SUV and appeared to deliberately give it a rude title.

Subaru unveiled its new Forester GT model last weekend – naming it the F.U.*.K.S edition.

The SUV’s official name is the Forester Ultimate Customized Kit Special edition, but as pictures from the event show, some strategic capitalisation makes it hard for the company to claim the acronym was done by accident.

With blacked out lights, bigger wheels and a powerful audio system, it seemed the moniker was used on purpose during its unveiling at the Singapore Motorshow.

The Subaru F.U.*.K.S edition was unveiled at the Singapore Motorshow last weekend

Subaru’s newly redesigned Forester GT SUV already made its world at the Taipei International Auto Show last month. 

But the carmarker wanted to give the Singapore show an extra-special Forester GT, so appeared to slip a profanity into the title. 

The car’s interior is covered in suede and leather with low-profile tyres plus striking blue body paint highlighted by red lines down the side.

After the unveiling of the vehicle was seen worldwide, Subaru of America apologised to a dealer over the name of the model and said it would not be sold in the US market.

In a letter sent to sent to dealerships on Friday, it was described as an ‘unfortunate situation’ and blamed the company’s local distributor in Singapore, who apparently created the special model for the auto show.

Due to the capital letters selected it appeared the acronym deliberately spelt out a profanity

Subaru of America distanced itself from the name, saying it ‘had nothing to do with this…it goes without saying that this car will not be available in the United States market’.  

The letter, which was anonymously posted on Twitter, read: ‘We work very hard to build a strong brand image for this company and the naming of this vehicle in no way reflects the values and standards we hold true. Furthermore, we will always do our best to protect our brand’s integrity.’

Many on social media found the vehicle’s name hilarious and the branding caused caused a stir in the auto trade industry.

One Twitter user wrote: ‘The new Subaru Forester F.U.*.K.S edition is…something.’

Another joked: ‘You’ll get plenty of F.U.*.K.S. in the new Subaru Forester!’

A member of the industry speculated: ‘Is this a gaff or marketing genius from Subaru.’

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