Empty crisp packets can be finally be recycled from today, as Walkers launches scheme to make them re-usable like other plastic waste
- Recycling comes after angry consumers complained packets couldn’t be reused
- Packet will be cleaned, shredded and turned into small plastic pellets instead
- Customers who collect 400 or more packets can have them collected by courier
Empty crisp packets can be collected for recycling for the first time from today at hundreds of locations nationwide.
The initiative led by Walkers crisps follows a mass campaign by customers angry the packaging cannot be recycled with other plastic waste.
Huge numbers end up blighting streets, parks, beauty spots and beaches for years and even decades.
Earlier this year, people started posting Walkers crisp packets through post boxes to put pressure on the firm to recycle. Crisp firm Walkers has just announced a new recycling scheme for its empty crisp packets
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Now used crisp packets can be taken to collection points at schools, fire stations, shops and other locations run by waste company TerraCycle.
The scheme will accept any brand and consumers who collect 400 or more packets can have them collected by a courier.
It comes after Royal Mail was forced to step in and ask customers to stop posting empty crisp packets earlier this month
They will be cleaned, shredded and turned into small plastic pellets to be used to make everyday items such as outdoor furniture, trays, roofing and flooring.
As the packets are made with a complex metallised film to keep the contents fresh, they cannot be recycled by councils.
The move comes after pressure from people angry at the damage caused by the packaging.
Many started posting used bags back to Walkers at its factory in Leicester, leading to a plea in September to stop from the Royal Mail.
More than 300,000 protesters signed a petition set up by campaign group 38 Degrees urging Walkers to ditch their non-recyclable packaging. Match of the Day presenter Gary Lineker, who has been paid millions to promote Walkers crisps, has also come under fire on social media.
He has expressed some sympathy with the concerns on Twitter and is being used by the snack giant to publicise the initiative.
The long-term damage of the packets was shown in April when a 30-year-old bag of Walkers cheese and onion crisps was found in a beach clean-up in Cornwall.
We’re eating 6billion packets a year
Crisps are eaten by 90 per cent of adults, with British consumers getting through six billion bags every year
Walkers produces 7,000 crisp packets a minute – or 11million a day
Pack sizes have increased over the last 20 years, with some 50 per cent bigger
Walkers aims to make all its packaging 100 per cent recyclable, compostable or biodegradable by 2025
KP Snacks (owner of McCoy’s, Tyrrells and Hula Hoops), Tesco, Asda, Sainsbury’s, Aldi, Lidl, Waitrose and Marks & Spencer have also pledged to make their crisp bags completely recyclable
The recycling drive by the firm, which produces an astonishing 4 billion packets of crisps a year, is another victory for the Daily Mail’s campaign to ‘Turn the tide on plastic’.
Environment Secretary Michael Gove backed Walkers, saying: ‘I want to see other companies follow suit.’
Ian Ellington, general manager of parent company PepsiCo UK, said: ‘This is the first crisp packet recycling scheme in the UK and it will only work if everyone gets collecting, which is why we’ve made it simple and free.’
Walkers is paying TerraCycle an undisclosed fee to use its existing locations which collect products which cannot be routinely recycled, such as coffee capsules and plastic pens. Full details at www.walkers.co.uk/recycle.
Earlier this year, Neil McDonald found a 50 year old Golden Wonder crisp packet while doing a cleanup on Gullane beach in East Lothian
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