Watchdog clears billboards advertising OnlyFans account of £1million-a-year teacher-turned-model which sparked 30 complaints
- Complainants said ads featured sexual adult content and were inappropriate
- They were seen in Harrow, Tottenham, Lambeth and Edgware in June and July
Billboards advertising the OnlyFans account of a teacher-turned-model have been cleared by regulators after receiving 30 complaints that they were inappropriate for children to see.
The Advertising Standards Authority (ASA) received complaints that the posters showing Eliza Rose Watson featured sexual adult content and were inappropriate for display in an untargeted medium.
They were seen in Harrow, Tottenham, Lambeth and Edgware in June and July.
The posters featured an image of the top half of the model and influencer, who now earns £1million a year, posing in a bra top.
Text stated her OnlyFans username, @ElizaRoseWatson, alongside the logos of the OnlyFans and Instagram social media platforms.
All the complainants, who understood that OnlyFans was an internet content subscription service which featured sexual adult content, challenged whether the ad was inappropriate for display where children could see it.
Billboards advertising the OnlyFans account of a teacher-turned-model have been cleared by regulators after receiving 30 complaints that they were inappropriate for children to see. The Advertising Standards Authority (ASA) received complaints that the posters showing Eliza Rose Watson featured sexual adult content
The posters featured an image of the top half of the model and influencer, who now earns £1million a year, posing in a bra top. Text stated her OnlyFans username, @ElizaRoseWatson, alongside the logos of the OnlyFans and Instagram social media platforms
According to the model, one of the reasons she paid for the billboards was to ‘break the stigma’ surrounding the subscription platform
Many believed the ad was overly sexualised and objectified women and complained that it was offensive, harmful and irresponsible.
Ms Watson said the ad adhered to advertising guidelines and reflected leading trends, adding that she tailored it to ‘avoid offensiveness to mature viewers and intrigue to the younger generation’.
Amplify Outdoor, the owner of the poster sites, said none of the ads were displayed within 100 metres of a school, with the closest being 450 metres away.
Clearing the ads, the ASA said that although Watson’s clothing was revealing, the image did not feature any nudity, and the pose adopted by her was ‘no more than mildly sexual’.
The ASA said: ‘While we acknowledged that the image of Ms Watson and reference to OnlyFans might be distasteful to some, we considered that because the ad was not overtly sexual and did not objectify women, we therefore concluded it was unlikely to cause serious or widespread offence.
Watson said the ad adhered to advertising guidelines and reflected leading trends, adding that she tailored it to ‘avoid offensiveness to mature viewers and intrigue to the younger generation’
Eliza said that it is not only ‘sexy talk’, but she also talks to her fans about their families and children, so said that her psychology degree comes in handy
The model said that OnlyFans has encouraged her to stay fit and healthy in lockdown, adding that she exercises ‘six days a week and eats healthily’ and wants her body to be ‘strong’
She now works Monday to Sunday for often 16 hours a day as she chats to fans aged 20 to 60 – both men and women – with between 10 and 15 regulars who she speaks to every day
‘The ad was shown on several posters throughout London, which was an untargeted medium, and was therefore likely to be seen by a large number of people, including children.
‘However, because we considered the ad was not overtly sexual and did not objectify women, we therefore concluded the ad was unlikely to cause serious or widespread offence and had not been placed irresponsibly.’
The ASA ruled no further action was necessary.
READ MORE: ‘I’m the £1m a year OnlyFans girl on billboards across London. Don’t judge me until you hear my story’: Ex-teacher and model who sparked protests reveals she was once a homeless addict before soft porn saved her
Environmental activists Global Witness later took over three of the poster sites, on Bruce Grove in Tottenham, Norwood High Street in Lambeth, and Deansbrook Road in Edgware, to comment on the pay package of BP chief executive Bernard Looney, whose earnings went from £4.5 million to £10 million last year.
Global Witness said its ‘OilyFans’ replacement of the previous adverts was a light-hearted jest about a serious topic.
In an interview with MailOnline last month, Ms Watson revealed how she employs five people and lives in a £580,000 countryside home which she paid for in cash.
She turned her life around after living on the streets and becoming addicted to cocaine and alcohol.
The model gave a harrowing account of how she ended up sleeping on park benches and stealing from her mother to fund her drugs and booze binges after hitting rock bottom.
She told how her despairing family helped get her back on her feet before undergoing a remarkable change of fortune.
After quitting her job as a nursery teacher, a friend recommended she open up an Only Fans account.
She said: ‘I opened it in 2019. Then came lockdown and it just went nuts and it took off in a big way.
‘I shared a lot about mental and emotional wellbeing and back at that time it connected with quite a few people.
‘People wanted to join not just to see more hot pictures but to talk to me about it.’
One of her siblings helps run her business which sees her pocket around £100,000-a-month.
She has also made up with her mum but says building up the trust again ‘took a while’ and has paid her mum back the money she took but continues to add money into her account
Eliza Rose said that she would ‘walk up to people’ and ask them for money and one went to ‘random’ guy’s house at 2am to get half a bottle of gin after posting on Facebook that she couldn’t sleep because there was a spider in her room (pictured: Eliza Rose now)
Speaking of the controversy over the adverts, she said: ‘The billboards did their job – they did what they were intended to do which was to just start a bit of a conversation about the whole thing. ‘I did not purposefully put that near a school.
‘I wasn’t aware there was a school next to it. ‘Child safety is a very valid point but I think there’s a huge lack of knowledge about what OnlyFans is.
‘When people know that there is massive regulation around children and the platform they may see it differently.
‘There were a couple of alcohol adverts down the street. Parents know children can’t walk into a shop and buy alcohol and it’s even harder to access OnlyFans.
‘When anyone does something different, something new, especially around sexuality, potentially there is pushback.
‘The point of the ad was to start talking about something nobody really talks about.
‘Nobody talks about healthy ways of using and not using social media. I thought it would take a small step in removing that stigma and putting it into people’s awareness a bit more.’
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