But Sian Gabbidon did it and WON the show – here is her story…
Who is Sian Gabbidon?
Sian Gabbidon is a swimwear brand owner from Leeds. Her clients include celebrities and celebrity stylists.
She identifies with Coco Chanel as a role model in business, as she ‘came from nothing and worked her way to the top’.
The 26-year-old believes she has been brought up to win and every task will see her being calculated, collaborative and ruthless where necessary.
She says: “I bring both the passion and the fire – in the boardroom, I will be merciless.”
When did Sian win The Apprentice 2018?
On December 16, 2018 Sian was crowned winner of The Apprentice 2018.
Speaking to The Sun online after he win she said: "I believe in my business and myself. I think I proved to him [Lord Sugar] I was a really strong contestant.
"As a business woman I always aim high. I did get people saying I will never set up a functioning business in Leeds and I did it.
"I'm really happy with myself. I'm proud of myself. I've never really said that."
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