Victoria Beckham’s new beauty brand has lost £4.7m – after hopes it would save her ailing fashion empire

VICTORIA Beckham’s beauty range has seen her suffer an ugly loss of £4.7million.

This week, Victoria Beckham Ltd, which covers just her fashion firm, showed a loss of £11.8million.

Last month, parent company Victoria Beckham Holdings, which covers fashion AND beauty, released figures showing a loss of £16.5million.

The £4.7million gap is a major blow to the ex-Spice Girl and mum-of-four, 46.

She set up a make-up and skincare range in January 2019 and it started trading that October.

Designer Victoria hoped it would lift her fashion brand which has struggled since its launch in 2008, and reported increasing losses for six consecutive  years.

The latest figures do show the clothes line reduced losses by around £500,000 from January 2019 to December 2019 — the first time that’s happened in seven years.

An insider said: “Victoria’s cosmetics and skincare range proved popular to begin with, and many lines sold out within days. 

"But even taking the extensive set-up costs into consideration, the balance sheet suggests it has got off to a challenging start.

“It remains to be seen how well the business can recover.”

A spokeswoman for Victoria Beckham Ltd declined to comment.

This week we told how her sister Louise Adams has taken a job ushering cars into a Covid testing centre in Essex.  

Source: Read Full Article