A contestant on today's The Chase seemingly 'turned up to the wrong show' – then suffered on ofe the quickest losses ever.
Norman, a retired compute systems engineer from South Shields, appeared to be in the wrong studio as he started pitching an idea.
The 71-year-old inventor told presenter Bradley Walsh that he had a patent on a revolutionary new bicycle he had created.
He wanted to win some cash to build a prototype for his invention and get the product on the market.
However, the Chaser, Mark Labbett, believed he would have been better suited to Dragons' Den.
The Beast said: "Unfortunately for you this show isn’t Dragons' Den because I intend to take 100% of your money and it will be you who is out."
The Chaser asked Norman how much he would need for a prototype – and he held up ten fingers.
Mark told the contestant he would be able to "build at least two of them" as he gave a high offer of £22,000.
Confident Norman bravely went for the high offer in his bid to get his new bike in the shops.
But he had a nightmare game and was knocked out within minutes after getting the first two questions wrong.
Bradley admitted: Didn't get off the starter's grid."
The Chaser added: "If you’d taken the normal offer you’d still have been in a world of trouble."
The rest of the team didn't look too impressed as Norman walked off after a Brad handshake.
The Chase viewers took to Twitter to joke about Norman's defeat.
One viewer said: "Awww poor Norman has not only turned up to the wrong studio, itv studios rather than the BBC, but also the wrong show, #TheChase rather than #dragonsden. The potential to make the most money has been lost by this error.."
Another added: "Just remember, Norman. You can't invent an alternative way to beat @MarkLabbett. You HAVE to out-quiz him."
A third joked: "On your bike Norman, oh sorry…………. you can't afford one now :-)"
*The Chase airs weekdays on ITV at 5pm
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