Piers Morgan has weighed in on Taylor Swift’s latest fued, after she called out Scooter Braun for buying her early work from under her feet.
The Bad Blood singer reacted to the news that Scooter – who is Justin Bieber and Ariana Grande’s longtime manager – had purchased Scott Borchetta’s Big Machine Label Group as part of a $300million (£240million) deal, according to Billboard.
Taylor’s former label Big Machine owns the singer’s back catalogue from her 2006 self-titled debut album to Reputation which was released in 2017 – every single, every photo and all the assets that goes with it.
Taylor claims that she was never given the opportunity to buy it herself.
With celebrities including Ariana and Cara Delevingne apparently ‘taking sides’ in the palaver, Piers is surprisingly clued up on the thing.
‘Now, she went public with fury when she found out he bought her songs this week,’ he said on Good Morning Britain this morning.
‘Everyone has piled in, everyone’s taking sides.’
To him, she caught a ‘terrible surprise’ to see her so-called nemesis ‘owns her’.
Taylor insisted that it has been the result of inking a deal at just 15-years-old and now suffering the consequences, but Taylor also claimed that Scooter had been tormenting her through music for years.
And it got messy, as she called Scooter’s move ‘gross’.
Recalling Michael Jackson’s 1985 purchase of around 250 of The Beatles songs for $47.5million (£37million), Piers said ‘it comes down to ownership’.
‘Paul McCartney was incensed when he failed to be able to buy early Beatles songs, Michael Jackson bought them which meant when he wanted to sing songs from that period he had to get permission from Michael Jackson and pay him,’ Piers said.
‘He got outbid by Michael Jackson. [It was] about money.’
But he feels the situation with Taylor and Scooter is ‘more complicated’ as it’s not just about money.
‘A stain on all these millionaires houses, they’re all loaded, everyone enjoying this spat, they’re all sickeningly rich.
‘It’s about who’s got £300million who’s got £400million. Why do we care, really? Do we care?
‘Whose side are you on. Are we team Taylor?’
Piers definitely isn’t team Scooter, as he called him a ‘highly annoying individual’.
Well, the man has never been one to mince his words.
‘I have mutual friends of his who like him. He’s the guy who tried to make a singing career out of Beckham junior. The little one. Likes taking people like Justin Bieber and doing his thing,’ he explained.
‘My clashes with him have been annoying over the years. But that’s fine.
‘He’s what he is, he’s a ball breaking LA music mogul and they’re all unpleasant, to be honest with you.’
But on the other side of the recording studio, Piers is not necessarily team Taylor, either.
‘Taylor Swift is no angel. She plays the marketing game very skilfully, plays the victim card,’ he continued.
‘What’s interesting is the way they’re all conducting it in public. You never normally see them come out like that. The whole box of fireworks has gone off. Everyone is team Taylor or team Scooter/Bieber.’
Good Morning Britain returns 6am.
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