PHILLIP Schofield was forced to apologise to This Morning viewers today after a foul-mouthed guest swore on air.
Colin Craig-Brown thought he was the owner of the world's latest potato until having the title taken from him by Guinness World Records.
He swore reacting to the news that the his 'potato' – dubbed 'Doug the Spud' – was in fact a gourd.
Colin said: "It's not like we've strived to do this, it's just a happy coincidence. We didn't plan to grow the big potato.
"It was a bit of a deflation but as you walk along through life, these s**tty sandwiches, someone tucks them in your lunch box."
Phillip, who is hosting This Morning alongside Josie Gibson today, said: "Sorry. Sorry. Sorry."
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Josie added, before the interview continued: "Sorry about that."
Colin and his monster spud last appeared on This Morning in January when he spoke to Phillip and Rochelle Humes.
He said: "I gave it the old taste test when I found it but it would be like eating your pet lamb.
"I am thinking about turning him into Vodka though. We could have a wake for him and toast him."
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However, after a sample was sent to the UK tests showed the 7.9kg vegetable it was in fact a gourd, meaning Colin and Donna Craig-Brown's application for the Guinness World Record was disqualified.
However, This Morning fans weren't entirely sympathetic with one tweeting: "Perhaps next time grow a real potato! NEXT!!!"
Another wrote: "Looks f**k all like a potato ffs. Must as well say a horse is the worlds biggest dog."
But others applauded the feature for bringing a "happy vibe" amid gloomy times with one insisting: "I love eccentrics like potato man."
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