Love Island stars who’ve cashed in with eye-watering brand deals – and the contestant who walked AWAY from £2m payday | The Sun

FROM fake tanning merch to saucy lingerie, Love Island stars have well and truly cashed in with lucrative deals after leaving the villa.

This year, champion Ekin-Su Cülcüloğlu is riding high after signing the biggest clothing deal in the history of the show with Oh Polly.


The Sun revealed the deal is worth over £1million and came after she wore 27 items from the fashion giant on the hit ITV2 dating show.

Brand experts are now predicting the Turkish actress, 27, is on course to earn more than Molly-Mae Hague, the show's most successful star, after storming to victory with David Sanclimenti.

She now joins an array of former contestants who have have scored big money deals after appearing on the show – here are some of the biggest.

Maura Higgins – Ann Summers


The lingerie brand forked out £500,000 to secure Maura's services asbrand ambassador for its swimwear and lingerie collections.

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She has also collaborated with them on designing some of their pieces.

Maura, 31,became a millionaire after securing the deal, alongside a £500k partnership with Boohoo and a further £250k to front Bellamianta, a tanning company.

The Irish star continues to be one of the most in demand contestants in the show's history after going in as a bombshell in series five.

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Liberty Poole – In The Style/Skinny Tan

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Liberty Poole's In The Style deal bagged her £1mCredit: In The Style
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Liberty is also the face of Skinny Tan

The former Nando's waitress, 22, emerged as the breakout star during last year's edition of the show.

She was inundated with several offers when she heartbreakingly walked out of the villa before the final.

Her deal with fashion giant In The Style is worth a whopping £1million and could double to £2million with commissions and royalties.

She is also the face of Skinny Tan in a six figure partnership.

Molly-Mae Hague – PrettyLittleThing

Molly-Mae, 23, has achieved mind-blowing success after coming second on the show with Tommy Fury – and is now worth millions.

Right after getting back into the real world, her biggest deal was a £500k collaboration with PrettyLittleThing.

She became the face of the company and was tasked with launching her own range, which became an instant success.

She is now the clothing brand's creative director and is reportedly being paid an eye-watering £400,000 a month.

Last year, she made headlines when she revealed that she walked away from a deal worth a staggering £2million with a high street company.

She claimed she turned it down because she did not believe in the brand and did not buy her clothes from there.

Kem Cetinay – Primark

Series four champ Kem, 26, and Primark announced a partnership as he launched his own grooming range.

The deal is reportedly worth seven figures, and Kem claims it has been his biggest accomplishment since leaving the villa in 2017.

His men's beauty range is called called Kem Cuts and is the biggest deal a male contestant has ever signed.

Items included in the deal includes hair clippers, manicure and pedicure sets, and hair dryers.

Amber Gill – MissPap

Before Ekin-Su's deal, Amber Gill, 25, held the record for the biggest deal signed by a former contestant – through her £1million partnership with MissPap.

The deal came after trolls mocked the outspoken winner of the show's 2019 series, claiming she had done nothing since coming out on top.

Both parties agreed on the six-month exclusive deal which included a range of loungewear, gym, and everyday items.

Lucie Donlan – O'Neil

Lucie, 24, may have been dumped from the villa on day 36 of the 2019 series but she still managed to bag a huge deal.

Worth six figures, she signed with surf wear company O'Neil after revealing her passion for surfing on the show.

It was a full circle moment for the Newquay native, as she had worked at an O'Neil surf academy while growing up.

Her trademark beachy waves hairstyle also landed her a £200,000 deal with Peng Hair, a relatively unknown brand at the time.

Millie Court – Eyelure

Millie won 2021's show with Liam Reardon, who she recently split from, and became one of the most sought-after contestants.

She bagged a collaboration with eyelash brand Eylure, reportedly worth six figures.

Announcing the deal, the 25-year-oldsaid: "I’ve been wearing Eylure lashes for as long as I can remember and wore them religiously in the villa and now I have my very own lash!!

"Never would I have thought that back in the day when I was buying the Girls Aloud collection with Eylure that my name and face was going to be on them one day."

Her style certainly did not go unnoticed in the villa, as she was also signed on to become the global face of ASOS in a seven figure deal.

Ovie Soko – ASOS

Ovie had big brands queuing up to sign him after he working his way into the hearts of the public with his chilled personality and sense of fashion during the 2019 series.

The basketball player, 31, ended up signing with ASOS in a deal reported to be worth six figures.

The partnership included putting some of Ovie's artist father's paintings on T-shirts and designing and modelling his own range.

Molly Smith – I Saw It First

She may have been a bombshell in Casa Amor during 2020's Winter Love Island, but Molly ended up making some big moves after leaving the villa.

The 25-year-old model from Manchester bagged a deal with I Saw It First and launched the Along Came Molly line.

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The deal is said to have been worth six figures and included mini-dresses, bracelets, and trousers.

For someone who was only on the show for only 15 days, she has done pretty well for herself.

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