Lorraine Kelly says she’s ‘going to hell’ after going on a brutal swearing spree

Lorraine Kelly has admitted that she is "going to hell" after she ditched her usual personality for a Children In Need sketch.

The ITV sweetheart is known for her sweet nature and kind persona but she dropped it all for a hilarious new clip that saw her helping out at the Children In Need call centre.

She was taking donations over the phone when she suddenly snapped at everyone in the office and went on an intense swearing spree.

Kelly said down the phone: "That's so generous! Actually, could you just hold on a wee second, poppet? Just hold on for me for a minute. [Beep] How many times have I told you [beep] to shut up? Honest to [beep] shut up [beep] shut up! I cannot concentrate on what I'm [beep] doing here!"

Peter Andre and Deborah Meaden were gobsmacked as Pudsey bear poked his head around the corner – only to feel Lorraine's wrath a moment later.

She continued: "What the [beep] are you looking at?"

Her "colleagues" were completely stunned at the sudden outburst before Lorraine turned back to her desk and continued speaking to the customer on the phone.

Lorraine's voice returned to her usual tone as she asked them to give her the long digits on their credit card.

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