Kirsty Gallacher was co-hosting the Great British Breakfast with Nana Akua on GB News when some viewers said they became "distracted" by her appearance.
In today's show (June 23) on the recently-launched channel, the pair were discussing when face masks would stop being mandatory and the news that the Scottish government would not be able to hold a second independence referendum.
Kirsty seemed to be catching the attention of viewers for different reasons though, with some believing she might have been feeling a bit cold in the studio.
The former Sky Sports presenter was wearing a paper-thin longsleeved top and people began making suggestive comments on Twitter.
One person tweeted: "Watching Nana and Kirsty on GB News but I'm finding Kirsty a bit distracting."
A second viewer shared: "I love @GBNEWS but they have had some very minor issues with the sound and lighting. However, there now appears to be an issue with the studio temperature being too cold…Kirsty!"
"Kirsty looks cold #GBNews,” remarked a third.
Someone else sarcastically said: "Looks a bit cold in the #GBNews studio this morning. #GBBreakfast.
"Well done to whoever is in control of air conditioning."
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GB launched over the last weekend and has had a mixture of success and setbacks.
The news team was besieged by prank callers getting the hosts to read out some very rude fake names "Mike Hunt" and "Mike Oxlong" being read out loud.
GB news viewers complained they were switching off the show due to technical issues with sound, lighting, and lip synchronisation.
Fans complained about the "grainy picture" and at one point a whispering was heard over the sound of historian Neil Oliver – with an unknown woman murmuring "I don't know".
But on its launch night, GB News smashed the viewing ratings of its rivals Sky News and the BBC.
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