KATIE Price is launching a posh organic skincare brand called Just Katie.
The star, 42, is selling £55 gift packs of green mud soap and eco-friendly packaging as she ventures into a new business.
The entrepreneur has set her website live, offering fans a variety of products with the tagline: "Katie treats you beautifully this Xmas".
She pledges her new products are "kind to the environment" and will "love and protect" people's skin.
She told fans: "My 'Just Katie' range comes with all my love and personal input – a reflection of the woman I am today – the woman I always wanted to be – True beauty comes from within with a little help from goodness on the outside "
"This range is to enhance what we see, to love and protect from the signs or tired, dehydrated, stressed skin that our body goes through from everyday real life.
"Our body's skin surface and souls wellbeing are to be loved and to be loved in return, give back to yourself and take time out to pause and pamper,
"By being kind to the environment together we can organically help to make this world a better place."
Just Katie's Luxurious Skin Care large set includes cleansing foam, micellar water, rejuvenating face cream, hair mask, hand cream and soap bar.
She tells fans: "Clean healthy skin is the basis for your natural beauty. Refresh your skin with mild cleansing foam.
"Keep your skin vibrant and youthful with the Rejuvenating face cream and enjoy your morning and evening skin care rituals with our beautiful Micellar Water!"
Katie says she worked with a team of professionals to develop the "Just Katie" brand to provide premium skincare products that visibly "improves and restores skin for a more youthful and healthier look".
And teasing there's more to come from her new beauty range, Katie added: "This is just the beginning, so watch this space!"
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