Cheryl Baker admits ‘sexism is still rife and job offers stopped in my 40s’

Cheryl Baker has claimed sexism is rife in the television industry.

The Bucks Fizz singer was one of our most popular presenters years ago, with hit shows such as Record Breakers.

But the offers stopped coming in when she hit her mid-40s.

Cheryl, 67, said: “For years I was presenting on TV six days a week. But in 1997 everything changed. I filmed an episode of This Is Your Life and it was the kiss of death. After that, I couldn’t get work. The TV presenting just stopped.

“I wasn’t on TV for years… the difference was crazy.”

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Cheryl reckons men don’t suffer the same problems as they get older.

She added: “It’s a man’s world when you get to a certain age. As a man you can be any age and still be a presenter. But it’s very rare that you see an older woman doing it after a certain age. If you’re a woman, you’ve got to be young.”

This happened more than 20 years ago.

But it doesn’t sound like things are much better for women in TV these days.

  • Bucks Fizz star Cheryl Baker strapped for cash and forced to grow her own vegetables

Coleen Nolan recently claimed she was told she would need to get a gastric band to land work on primetime shows.

She said: “I have had a head of a big TV company saying: ‘If you want to get on primetime television you should get a gastric band. You’re too big to present primetime.’

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"And yet you see all these guys in primetime, some overweight and some certainly in their 60s and 70s.

“It’s better than it was years ago but, equally, if you look at Loose Women, there isn’t another show on any
channel that has that range of women all at once presenting a TV show.”

Loose Women is one of the longest-running shows on the box… our TV executives should realise that viewers don’t give a monkey’s how old a presenter is if they are likeable and good at what they do!

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