Alison Hammond is reportedly set for a pay rise from This Morning as she moves up the ranks following the departure of co-star Phillip Schofield, who stepped down from the show earlier this month.
The fan-favourite presenter, who reportedly put her £700,000 home up for sale last Thursday, is thought to have a net worth of at least £1M and has been on the show for over ten years, with speculation that she'll be spending even more time in the studio in the coming months.
It was reported last year that she takes home a salary of £600k for her role on the show.
With sources claiming that she is 'incredibly in demand', one insider told The Sun: "It’s looking highly likely she will be asked to do more days a week on This Morning — and therefore she will be spending more time in London.”
OK! has contacted ITV and representatives of Alison Hammond for comment.
Philip joined the show as a regular presenter in 2002 and has been the main host, alongside co-star Holly Willoughby, since 2009 until his exit last weekend.
The exit, which was announced by a statement from Phil, came after rumours of a "fall-out" between Phil, 62, and Holly, 41, had been swirling, with talk of tension on-set as the once-close pals were said to have been "barely speaking" once the cameras stop rolling.
They put on a united front last week as they returned to presenting duties as normal, despite Phillip's initial bombshell statement, in which he admitted things "haven't been easy" between the pair.
Phil's exit also came after his brother, Timothy Schofield, was jailed for 12 years for child sex offences.
Holly is staying on at the show but is on an extended half-term break and is due to return on Monday, 5 June with a rota of guest presenters filling in until then and a permanent replacement for Phil yet to be announced.
While it's not known who will be taking his place, Alison, who co-presents alongside Dermot O'Leary on Fridays, has been hotly tipped to step into the role.
She has been standing in for the duo this week as Holly takes her half-term break, appearing alongside Craig Doyle earlier this week while Dermot enjoyed time off to celebrate his 50th birthday.
Despite putting on a brave face, Alison seemed to be “feeling the pressure” and showing signs of "awkwardness" on the show, according to a body language expert.
Body language expert Darren Stanton revealed that although Alison was a “very confident woman” and the stronger person in the dynamic – she was also displaying signs of feeling awkward with “a lot of pressure on her shoulders”.
Speaking on behalf of Betfair, he said: “Alison is a very confident woman. She’s been with This Morning for a very long time. However, as Phillip and Holly have been the main presenters for so long, I think there is a lot of pressure on Alison’s shoulders.
"Whether she is presenting with Craig or Dermot, she appears to be the stronger person in the dynamic – but I can tell she feels the pressure as the most prevalent person in the running."
Analysing her gestures, Darren added: “When you look at Alison’s presenting, she tends to clasp and lock her hands a lot when she’s reading from the autocue. Then, she will release them, and bring them together again or place them in front.
“These are all pacifying gestures, which is what we do when we feel awkward. Overall, Alison is very confident, but it’s clear she is feeling the pressure now.”
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