IT is no puzzle why this Riddle has been so popular.
And model Morgan Riddle's following soared again as she watched boyfriend Taylor Fritz succumb to Rafa Nadal's epic comeback on Centre Court.
Fans on social media felt more sorry for themselves than for five-set loser Fritz at the thought of Morgan's Wimbledon exit.
Nadal defied injury to fight back from 2-1 down in sets and earn a semi-final with Nick Kyrgios via a 10-4 fifth-set tie-break triumph.
But as Fritz departed the tournament and Morgan exited the stands, one fan summed up the mood on Twitter.
He posted: "Nadal is a legend, but am I the only one that was rooting for Fritz so they would show more shots of Morgan Riddle on the broadcasts?"
READ MORE IN TENNIS
US star Fritz’s WAG steals show on Centre Court – and fans all say same thing
Nadal admits he might not play semi-final which would send Kyrgios to final
FREE BETS AND SIGN UP DEALS – BEST NEW CUSTOMER OFFERS
And another claimed: "They showed David Beckham 4 times and Morgan Riddle 87 times."
Yet one more noted: "@Wimbledon have cut to Taylor Fritz’s box A LOT.
TikTok star Morgan, 24, has campaigned to make 'tennis cool'.
But she began to sweat on a sultry Centre Court as Nadal overcame a medical time-out to brilliantly grind out victory by 3-6 7-5 3-6 7-5 7-6.
Nonetheless, fans have noted her supportive presence throughout the tournament as American 11th seed Fritz, also 24, served up his best-ever Wimbledon run.
Most read in Sport
SW19 updates as Jabeur leads Maria in first women's semi, Halep on later