Inside Haaland's fortune, from £200m Nike sponsorship deal to £900k-per-week Man City contract and £560m investment | The Sun

HE was the most sought-after footballer in the world, before Manchester City managed to sign him last summer.

Now, Erling Haaland is one of the most bankable, after securing a mega-sponsorship deal with Nike.

The Norwegian hotshot, still only 22, has signed the biggest boot deal in football history with the sportswear giants – worth a whopping £20million over at least 10 years.

Nike confirmed the coup by releasing a statement that said: "His record-breaking scoring has put a stamp on the future of the game, and makes him the heir to No 9 — the next-generation striker."

Haaland was reportedly swayed to sign with the American company because of their long-term affiliation with Brazil legend Ronaldo.

And they aren't the only company who pay staggering sums to be associated with the superstar striker.

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Man City

According to reports, Haaland is paid handsomely by his employers, Manchester City.

A sum to the tune of £900,000-per-week has been suggested in the past by the Daily Mail.

They claim while he receives a basic salary of close to £400,000, in line with other stars at the club, it's performance bonuses that beef it up.

The report adds City could pay Haaland £45million for his first season as a Cityzen.

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He is contracted to the Premier League side until 2027.

Samsung Norway

In his homeland, the Norwegian branch of Samsung made Haaland the face of their phones in 2021.

Anders Lersbryggen, marketing manager of the group, later described the sportsman as "one of the world’s most exciting sponsor objects."

On Instagram, he's modelled watches and phones for the South Korean electronics company.

But this year, he was spied holding an iPhone while on international duty.

It's not known if he still has a deal with Samsung – but that was reportedly worth £2million.


Last year, the luxury Swiss watchmaker added Haaland to their list of ambassadors.

He joins A-listers Brad Pitt, Charlize Theron, and Adam Driver – who all rep the brand.

It is believed Haaland was paid around £1million for the privilige.

Late last year he was seen modelling various version of the watch, including a Chronomat GMT 40 worth £4,700.

“Erling Haaland is built for scoring goals,” Breitling wrote alongside an Instagram post of him showing off the timepiece.

“That’s as much due to his size and speed as to his textbook center-forward style of play. At only 22, he’s already considered one of the best football players in the world.

“As the all-star squad member behind the new Chronomat GMT 40, he shows us what it means to live the moment.”


Through the years, sports stars have been using tools to aid recovery, which Hyperice provide.

Their most prominent product, the NormaTec uses dynamic air compression to create a restorative massage to users.

Looking like Michelin Man-style trousers, Haaland and many more are devoted to them after match days.

Haaland loves their products so much, not only is he an ambassador, he also has equity in the business that's now worth a staggering £560million.

He said: "My partnership with Hyperice makes total sense for me – as a footballer, training and performance are everything and Hyperice’s products allow me to be at my best, and elevate my recovery process to the next level, meaning I can continue to perform and do what I love.

"It’s not just the physical benefits either, it’s an act of self-care that has a great impact on my mental well-being too.

"Hyperice is a company continuing to do great things in the wellness recovery space and I’m excited to be part of the journey as an ambassador and an investor."


Also last year, Haaland inked a deal with Viaplay – lining up alongside Max Verstappen, another ambassador for the Norwegian streaming service.

With Viaplay holding Premier League rights in his homeland, it made sense for both parties when Haaland made the move to our shores.

Immediately, they produced the documentary Haaland: The Big Decision that chronicled his move to City.

"All my life I’ve watched and supported English football. To be able now to play in the Premier League is a dream come true,” Haaland revealed.

“Joining up with Premier League rights holders Viaplay in an ambassador role is something I look forward to. I’m sure we’ll have many fun years together."

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Alf-Inge Haaland, Erling's dad, also scored a job as an expert studio analyst.

The money just keeps on pouring in for the Haalands.

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