Whether you are someone who'd chug it or chuck it, Busch Light fits comfortably in many an Iowa State sports fan's cooler.
It appears that anybody associated with rolling out the cardinal carpet is catching on.
Both the Valero Alamo Bowl and the producer of the ninth-most popular beer in America are openly winking at this Cyclones phenomenon in the leadup to the team's football game against Washington State in San Antonio on Dec. 28.
And there might be something more in store.
The bowl's social media arm probably thought it was just playing along when it commented on a request from a popular Iowa State fan site Sunday night.
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