This No7 mascara is selling one every NINE seconds

Revealed: The £10 No7 mascara that’s sold once every nine SECONDS – as fans praise the way it elongates lashes WITHOUT clumping

  • No7 released a new mascara in mid January and it’s flying off the shelves 
  • The £10 Full 360 Mascara is snapped up once every nine seconds by shoppers
  • The brand have admitted they’ve had to manage their stock so it doesn’t sell out
  • Fans praised the mascara’s coverage and said it doesn’t clump on the lashes 

A No7 mascara is so popular that it is sold once every nine seconds across the UK.

The £10 Full 360 Mascara was only launched last month but has already become a best-seller. 

The Boots brand has admitted it has to carefully manage stock of the mascara to ensure it doesn’t sell out to quickly – and that even its own employees are surprised by its popularity. 

The £10 Full 360 Mascara was only launched last month but has already become a best-seller. It is now sold once every nine seconds in the UK  

Shoppers are already leaving rave reviews on the No7 Instagram account, with many praising it for making even ‘small lashes look longer’

So it is of little surprise shoppers are already leaving rave reviews on the No7 Instagram account, with many praising it for making even ‘small lashes look longer’.

One posted: ‘Even my small lashes look longer, fantastic mascara I love it,’ and another said, ‘I have the mascara! It’s so good.’ 


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Others gave tips on how to use the mascara. One said: ‘This is awesome. I have been using mascara forever and I can honestly say this is amazing. 

‘Use 3 coats like it says. You will be amazed at the results. No clumps. Lumps or particles to irritate your eyes. It’s heavenly.’

Fans praised the mascara for its coverage and how it could be used without clumping on the lashes

And even fans have short lashes love the mascara: ‘I have short and few lashes so I struggle to find good mascaras, but this one twined with my eyelash curler works wonders. Great product.’

The mascara has a curved brush which they say helps the mascara to grip on to every lash and curl them gently – giving you better coverage.

And if you’re looking for a more dramatic look in the evening applying three coats will make your lashes look longer and can last up to 12 hours. 

The mascara has a curved brush which they say helps the mascara to grip on to every lash and curl them gently – giving you better coverage 

But you may have to be quick if you want to get your hands on the mascara, with a spokesperson telling Femail: ‘We are having to manage stock carefully as it’s sold much more than we expected.’ 

The popular brand is used to their products being bestsellers, in October they revealed that their advent calendar had a waiting list of nearly 90,000 customers. 

While last April they also had 17,000 people on the waiting list for The No7 Laboratories Line Correcting Booster Serum. 

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