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We don’t know about you, but ever since our feeds were taken over with that horrid Aged filter, we’ve been powering through our skincare regime like anything.
Seriously, why do some people look older and wiser and we look like a fairytale villain who appeared from under a bridge to put a curse on you and everyone you love?
It’s safe to say we’re all about keeping our skin as youthful as possible and that means boosting it with hydration. And this new moisturiser, which looks like a gel dream in a tub to us, promises to take radiance to the next level and quench your dry skin’s thirst.
Sign us up.
Now, first things first. This cream is chic AF. It’s called Fraîche Cloud, which just sounds like some sophisticated entrée you’d get in a five-star restaurant.
And it’s from a company called Ulé, who spell their name with an accent on the e like Beyoncé so you KNOW they’re fierce.
Aside from jazzy spellings, Ulé is the first beauty brand to use vertical farming. And no, that doesn’t mean stacking cows on top of each other like some farmyard game. (And yes, that was where our mind went at first too).
It’s where a farm stacks plants and crops vertically, which minimises water usage, requires no chemicals or pesticides and all that good stuff.
And Ulé’s farm is where they grow exotic plants designed to give you baby smooth skin.
Now, back to Fraîche Cloud. This Hydra Fortifying Water Cream is a gel-like cream that claims to achieve five days of hydration for your skin. FIVE.
Fraiche Cloud Hydra Fortifying Water Cream
It contains coleus, Centella and tulsi, which all help to hydrate the skin and leave it smoother and plumper. Plus, it has this Aquaplenish technology that increases ceramides, which are the fatty little molecules that help protect the skin’s barrier. The technology also seals in water and ensures its evenly distributed across all layers of the skin.
Plus, it has AHA-rich raspberry extract (which means Alpha hydroxy acids and has nothing to do with the 80s pop band) and aims to boosts skin cells while removing any dead ones.
In short, this moisturiser is a classy, multi-functional bae.
Customers have gone mad for this formula. Seriously, one review even wrote the words divine in all caps. Which on the scale of bougee praise, is pretty much the highest of accolades.
Another customer said: ‘It has transformed my skincare routine, and I couldn’t be happier with the results. The lightweight formula glides effortlessly onto my skin, and it doesn’t leave any greasy residue behind. After regular use, I noticed a significant improvement in my complexion’s overall texture and tone.’
And one added: ‘After using this cream for several days, my skin is much more hydrated, smoother and radiant. My wrinkles are even less visible.’
Now, we know that this isn’t the most budget of items at £53 a pot. But listen. Listen. YOU LISTENING?
Think of all the stuff you don’t do for your skin? The money spent on 2am burgers or the after work drinks that turn into a late-night taxi home and you face-planting your pillow with your makeup sweating off.
This may be expensive but it’s hydration in a pot. And sometimes we need a little treat.
Plus, anything that stops us looking like that Aged filter is a bonus. Seriously, lather it on our skin and let us hope we age like Paul Rudd.
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