Shoppers claim Wilko inflated the price of artificial Christmas trees BEFORE starting its half-price sale

The new prices range from £5, down from £10, for a 3ft tree in silver or gold to £55, down from £110, for a weeping willow festive tree.

Bargain hunters on deal-sharing website hotukdeals spotted the offer, but some also slammed Wilko for allegedly inflating the prices before the sale started.

Altarf commented: "Anyone who thinks these are half price is a mug."

Another user called pcs7038 said: "Presumably these were on sale at an inflated price through October (when hardly anyone buys a tree) so that they can claim they're half price now when most trees are bought.

"Dishonest pricing by the retailer."

Similar opinions were expressed by phillyboy who said: "It's so good that so many people can now see through the tricks retailers use to con you into believing you're getting a deal."




But there were also users who were happy to take advantage of the discount.

Shazam412 said: "Got the 7ft one with the snow covering. Looks very authentic at a great price!"

And Cheechako said: "We bought the 7ft Canadian Fir. It's stunning! No gaps… It actually looks like the stock photo!"

Retailers are not allowed to make false or misleading claims about discounts.

Guidelines set by the Advertising Standards Authority say that "was" prices should not be used to mislead shoppers.

Firms also should not artificially inflate prices ahead of running offers.

Although, it is usual for shops to changes prices of items based on demand from shoppers.

A spokesperson for Wilko told The Sun: "At Wilko we love Christmas and we believe the price of our Christmas trees represent great value for money.

"Out of respect for our customers hard earned cash we often surprise them with great value offers.

"With the big day fast approaching, we’ve recently reduced the price of all our artificial trees, selected decorations and outdoor lights to help customers have a cracking Christmas."

Wilko isn't the only retailer to face criticism over pricing.

Earlier this month we revealed how some Amazon deals were a third cheaper at other times of the year. 

While Argos shoppers last year slammed the shop for pushing up prices ahead of its 3 for 2 toy sale. 

This year, Argos was also slammed by shoppers for not having stock available until AFTER its Black Friday offer ended.

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