Archewell is live! Meghan Markle and Prince Harry launch homepage for foundation set up in honour of their son that will promote ‘humane tech’
- Duke and Duchess of Sussex have launched the Archewell foundation website
- The charitable organisation named after their son will focus on ‘humane tech’
The Duke and Duchess of Sussex today unveiled a sleek website for their new charitable foundation.
Archewell, named in honour of their son Archie Mountbatten-Windsor, will serve as the home for Prince Harry and Meghan Markle’s charitable activities, including what the couple describes as ‘humane tech’.
The tagline for the website reads: ‘Archewell is an organisation committed to creating compassionate communities online and off, to serve our collective wellbeing.’
The Sussexes registered the name Archewell, which combines the Greek word ‘Arche’ and ‘well’, in March but have kept details of the organisation under wraps in the months since.
There was speculation the couple would postpone the official launch of Archewell until next year in the wake of the covid-19 pandemic and Black Lives Matter movement.
However today’s website launch suggests the couple are ready to move forward to the next phase of the release, following on from weeks of virtual engagements.
The Duke and Duchess of Sussex today unveiled a sleek website for their new charitable foundation. The website includes definitions for the Greek word ‘Arche’ and ‘well’
Archewell, named in honour of son Archie Mountbatten-Windsor (pictured last September), will incorporate causes close to the couple, including their interest in ‘humane tech’
The simple landing page features a plain taupe background with the definition for the words ‘Arche’ and ‘well’ written in black font similar to the one used by their Sussex Royal brand.
It reads: ‘Arche (/rki/; Ancient Greek: ): (n.) Greek word meaning “source of action. Well (/wel/): (n.) a plentiful source or supply; a place we go to dig deep.’
Below visitors are encouraged to sign-up for email updates. The page also reveals Archewell is based in Los Angeles, close to the couple’s new $14million Santa Barbara home.
The Duke and Duchess of Sussex had originally planned to carry out their royal work under the Sussex Royal brand. However they were forced to give up the name when they stepped down as senior working royals earlier this year.
The duke and duchess said they were focusing their efforts on the coronavirus pandemic but felt ‘compelled’ to reveal details of the venture.
‘Like you, our focus is on supporting efforts to tackle the global Covid-19 pandemic but faced with this information coming to light, we felt compelled to share the story of how this came to be.
‘Before SussexRoyal, came the idea of Arche – the Greek word meaning source of action.
‘We connected to this concept for the charitable organisation we hoped to build one day, and it became the inspiration for our son’s name. To do something of meaning, to do something that matters.
‘Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon. We look forward to launching Archewell when the time is right.’
The couple have been increasingly vocal about their interest in ‘humane tech’ in recent weeks in the lead up to the launch of the new site.
Yesterday, the Duke and Duchess of Sussex hosted a special edition of TIME100 Talks about the ‘state of our digital experience’.
Dressed in an Alexander McQueen black suit, Meghan, 39, admitted that while she and Harry ‘don’t speak tech’, they ‘know the experience of being a human being and the pain and suffering and joy that has come from this worldwide web’.
Meanwhile Harry said online platforms are ‘distracting us from the things we should be focused on’, adding: ‘What is happening in the online world is affecting the world. This is a global crisis of hate, a global crisis of misinformation, and a global health crisis.’
Harry concluded the talk by borrowing the Brexit Leave campaign’s tagline, urging people to ‘take back control’ of their use of social media and mobile devices.
Presented in partnership with P&G and themed around the topic of ‘Engineering a Better World,’ the special episode tied into Harry, 36, and Meghan’s desire to build online communities that are more compassionate, safe, and trustworthy.
The couple also said they’re ’embracing every moment’ of spending more time with their son Archie during the pandemic. Speaking to Time Editor-in-Chief Edward Felsenthal, Meghan said: ‘We are trying to embrace all the quality time we get with our son and embrace every moment of his growth and development.’
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