Parents spending TRIPLE the retail price for sell-out school playset

Desperate parents are forking out TRIPLE the retail price for a sell-out school playset that’s topping children’s Christmas wishlists this year

  • The Our Generation Awesome Academy School is sold out in toy stores
  • The playset is priced £145 at retailers, but one was bought on eBay for £411  
  • Parents have taken to Twitter to express frustration at not being able to get toy  

Desperate parents are forking out up to three times the retail price of a sell-out school playset for their children for Christmas.

The Our Generation Awesome Academy School is sold out in toy stores and any restocks only last a couple of minutes due to high demand.

The toy is priced £145 in stores such as Argos and Smyths but one set sold on eBay for a whopping £411 this week.

The playset, made by an American company, comes with 92 pieces including a chalkboard, alarm bell and a functioning clock – but the dolls and school outfits are sold separately.  

Desperate parents are forking out up to three times the retail price for the Our Generation Awesome Academy School playset, which is sold out in stores (above)

Parents have been taking to social media to share their frustration in being unable to get their hands on a playset.

One parent commented: ‘Twitter do your thing! My daughter wants one of these from Santa. Only available on eBay. Unless some superstar finds one.’


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Another added: ‘I’m having a ‘mare trying to get my hands on one, out of stock on Smyths and the Our Generation website and stupid money on eBay and Amazon.’

Meanwhile, one posted: ‘Looking for ‘Our Generation’ Awesome Academy…anyone know of stocklists? Sold out everywhere!’

The toy is priced £145 in stores such as Argos and Smyths but one set sold on eBay for a whopping £411 (top) this week. Another sold for £361 (bottom) 

Jonathan Thorpe, of UK based Jonathan’s Toys Limited, which distributes the toy, said: ‘ As a UK and Ireland distributor, this sort of situation is of course unfortunate.

‘We would obviously have liked to have supplied retailers with enough stock to meet the demand but that’s almost impossible to do on all items. We are never 100% sure what the “hot items”will be.

He added: ‘We are sorry for any consumer that doesn’t get the item they really want but I do suggest they shop around via independent retailers, Amazon, Smyths and Debenhams as they are still in the process of receiving the last orders and may have some.’ 

Commenting on the re-sale of the toy sets on eBay, Mr Thorpe continued: ‘In regards to the public selling on eBay at exaggerated retail prices, which in my opinion is exploitation, I personally recommend that although I understand that children “want and desire” a certain product, there are other Our Generation items available.

The playset, made by an American company, comes with 92 pieces including a chalkboard, alarm bell and a functioning clock – but the dolls are sold separately 

Parents have been taking to social media to share their frustration in being unable to get their hands on a playset

‘Sometimes surely a point of principle comes into play and you just have to say “no.”

‘This contradicts the total principal of the Christmas message which we think is even more disappointing.’

It is not just the Our Generation playset that is being sold on eBay for significantly higher prices.

Monopoly has teamed up with Fortnite to create their own world on a gameboard for £18, which is being auctioned off at three times the original price.  

eBay has been contacted for comment. 

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