New Look is slammed by mothers for ‘sexualising children’ with range of colourful padded bikinis for girls as young as nine
- New Look has come under fire by mothers for selling padded bikinis to children
- Horrified mother Vicky Snowdon, from Leicester, shared snap of range in store
- Fellow Twitter user wrote: ‘Holy c****, girls just don’t stand a chance do they?’
- Bikinis featuring ‘moulded triangle cups’ available for children as young as nine
New Look has come under fire by British mothers for ‘sexualising children’ by selling a range of padded bikinis for girls as young as nine.
Vicky Snowdon, from Leicester, spotted the swimsuits in store and shared a snapshot of the collection on Twitter, posting: ‘It’s hard enough shopping for my daughters in @newlook with the insistence on all the tops being cropped. But padded bikini bras?! Padded bikinis for 9 year olds. Really?’
Campaign group Object, which opposes the sexual objectification of women, reposted the images, writing: ‘Stop sexualising children @newlook. It’s wrong and damaging. Take them away. We object.’
Available in a range of bright colours and for ages 9-15, the swimsuits are described online as featuring ‘moulded triangle cups’.
MailOnline has contacted New Look for comment.
New Look has come under fire by British mothers for ‘sexualising children’ by selling a range of padded bikinis for girls as young as nine
British mother Vicky Snowdon posted a photo online of the swimsuits in the store and called the padded bikinis ‘awful’
The swimsuits, which are part of the brand’s 915 children’s department, also come with skimpy bottoms which are secured by ties on the side.
The suits are priced between £7.49 and £14.99.
Online, the pieces are described as ‘a must for girls updating their swimwear.’
After Object shared the tweet, Vicky commented: ‘Thank you for sharing this. I was so angry and just baffled at the same time.
The collection of bikinis, which come in a range of bright colours and styles, are also available online for ages 9-15 years-old
One of the swimsuits, which range in price between £7.49 and £14.99, within the range is described online as ‘a must for girls updating their swimwear’
‘Just why? I complained about it to the girl on the till but she didn’t get it and it’s not her fault.’
She continued: ‘I only shopped in New Look because I had a voucher. Just awful.’
Other parents were also quick to respond, with one writing: ‘Holy c***, girls just don’t stand a chance of a childhood do they?’
Another commented: ‘I know. Couldn’t find non-padded bras for my daughter anywhere in NL. Had to get them shipped from M&S and they still had slight shape.
Other Twitter users were left stunned by the range, which is part of the high street store’s children’s department, and called it ‘damaging’ for young girls
‘Aren’t natural breasts good enough anymore?’
Meanwhile The Sun reported Susan Davies, 49, a mother-of-four from Poole in Dorset, said: ‘I cannot believe that a huge brand like New Look thinks these disgusting bikinis are acceptable.
‘Children should not be sexualised at nine years old.
‘Why can’t little girls be little girls? No nine-year-old needs padding in a bikini top. It is hideous.’
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