Many women are worried about turning grey as they get older.
However, one lady has revealed that she feels sexier since going silver, and said men seem to love the look too.
Elisa Berrini Gómez, 57, first dyed her hair at the age of 30 when she found her first grey strand.
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She spent the next 22 years changing her hair colour before she realised she'd been 'brainwashed' into thinking men wouldn't find her 'sexy' with grey hair – but she said that wasn't the case.
Elisa spent a year rocking a blonde and grey look whilst the grey grew out, which she said made her look 'punky' – but she's now completely silver.
And now she says she feels 'sexier' because she 'loves herself', and even gets hit on by men aged 25 to 45.
Elisa, an implementation consultant, from Montreal, Canada, said: "I was brainwashed to think that grey hair equals old and this equals death. I felt I was only worthy as long as my grey hair didn't show.
"At 52 I stopped dying it – I just thought 'no, you’re going to stop this'. It was terrifying I thought 'men won't find me sexy if I have grey hair.'
"But men are super attracted to me. I get hit on all the time by 25 to 45 year olds. They think I am between 45 and 50.
"My grey hair is not what makes me sexy. I'm sexier because I've learned to love myself and have compassion for me."
Talking about when she found her first grey hair, Elisa added: “I was shopping and my friend screamed – ‘Elisa, you have grey hair’.
"It felt horrible. Felt like my life had ended. I panicked and pulled it out."
She started to box dye her hair from then on, before turning to a professional hairdresser 10 years later.
She said: “It was the end of an era. My hair was no longer soft. I had to mourn that.”
Elisa decided enough was enough and stopped dyeing her hair altogether.
"I always had this fire lying underneath," she said.
Elisa did say that she was shocked at the reaction she got from other women though, after explaining she wouldn't dye her hair any longer.
She said: “Women said to me ‘you have grey hair’. When I told them I’m not dying it any more they had this look of horror.
"It’s not like I don’t look presentable. It’s not as if I let go of myself – not that there is anything wrong with that.
"It made me think – why do they care? It’s not their hair."
However, she said most people think she's 10 years younger than her actual age, and said she's having the 'time of her life'.
Along with the new locks, it's also boosted her confidence with clothes, as she said she now wears what she wants too.
"I’ve got a relationship with me," she said.
"I keep saying – ‘let’s keep on rocking what you’ve got’.
"I’ve bought a new pink skort and I’m going to wear it with heels – I can’t wait.
"I think as women we are pitted against each other. You want to cover up. Go for it. If you want to wear a mini skirt. Go for it."
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