You might call it CNN Headline News — for the streaming era.
Warner Bros. Discovery plans to unveil a 24/7 live-streamed news service called “CNN Max” on September 27, and indicated the outlet would focus initially on breaking news. Anchors including Jim Acosta, Rahel Solomon, Amara Walker and Fredricka Whitfield and Jim Sciutto have been given assignments, with Sciutto set to lead breaking news in the afternoons.
CNN has fallen far behind its rivals when it comes to streaming, with Warner scuttling a nascent subscription-based streaming outlet, CNN+. last year. As the company recalibrated CNN’s strategy, however, MSNBC, Fox News Channel, ABC News and CBS News have all had opportunities to establish new programming for the broadband set, and to experiment while refining their brands in the space. CNN is in some ways starting to run after its competitors have done a few laps on the track. Its most sizable rival, NBC News, has launched and expanded a live-streamed ad-supported service called NBC News Now, which is also used to fill the daytime schedules of some of the company’s affiliates.
More to come…
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