Kendall Jenner, a member of the world-renowned Kardashian-Jenner clan, has wowed on catwalks ever since her debut for her mum and sister Kourtney’s Smooch boutique in 2012 and, as a result, she has become quite the fashion and beauty icon.
And now, the star has introduced a new 24k gold infused hair range, and it’s available on the high street.
The Kardashians, known for their luscious dark locks, are no strangers to a beauty launch, with the likes of KKW Beauty and Kylie Cosmetics on their roster, and Kendall is now getting involved too.
The model’s Formawell Beauty x Kendall Jenner range is comprised of a hairdryer, straighteners and a curling tong and, in true Jenner style, all will last a heated surface imbibed with minerals and 24K gold.
Whilst you might expect the products to be found in a condo in Los Angeles, they’ve actually hit UK shores and are available for sale in Argos.
That’s right, the glam range that’ll give you serious hair swag hit stores today, allowing customers to get their hands on a collection that results in amazing salon quality.
Each 24K gold tool emits negative ions and infrared energy, making them very gentle to use on hair.
Of the range, top supermodel Kendall told Formawell: “I work all over the world at fashion shoots and runway shows, so I need to know that my hair looks its best and stays in great condition.
“I trust the Formawell Beauty tools because they give me confidence every time I step out on to the runway or when I am having a night out with friends.”
The products, all in rose gold, will allow Kendall fans to re-create her signature looks, from her tumbling waves to straight styles, and it seems people are loving them.
Taking to Instagram, one fan wrote: “Amazing hair products.”
Whilst another added: “My new favourite tool.”
The hairdryer seems to be a big hit too, with fans taking to Instagram to share the love.
One person said: “The best dryer I ever bought,” and another added: “Best hair dryer EVER.”
The products are designed for those with busy lives who always want their hair to look the best it can.
Ron Razeggi, COO at Formawell Beauty said: “Travelers are an important target audience for us since Kendall Jenner is a global celebrity and the Kardashians have been the most exciting news and brought many successful products to the marketplace.”
Well, don’t mind us, we’re off to Argos!
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