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Time for a new side hustle?
John Mayer — Grammy-winning singer-songwriter, record producer and “the watch world’s most influential collector,” according to GQ — has designed a new timepiece for Casio, the G-SHOCK Ref 6900 ($180), which was released on Tuesday and promptly sold out.
Created in partnership with watch site Hodinkee, the model was inspired by the Casiotone SK-5 sampling keyboard the 43-year-old “New Light” crooner played as a child — which was “instrumental in Mayer’s musical education,” according to a press release.
In slate gray with teal and yellow lettering, the timepiece features a triple-graph face design, 24-hour countdown timer, multifunctional alarm and more.
“When Casio approached me about the possibility of working together on a G-SHOCK, it actually timed out really well,” Mayer said in a press release.
“I had already been pretty deep into wearing the ‘Mudmaster’ models, and something felt cosmically right about a G-SHOCK being the first watch collab I’ve ever done.”
Continued the “Gravity” singer, “Casio keyboards came to mind as much as the watches did. Then I remembered how important the Casiotone SK-5 was in my life, and it got exciting really fast. It’s the perfect bridge between my double life as a musician and a watch enthusiast.”
And at under $200, it’s certainly more affordable than the musician’s favorite green-and-gold Rolex Cosmograph Daytona — nicknamed “the John Mayer” — which will set you back $36,650.
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