Iceland rolls out same day delivery nationwide – free of charge

Iceland teases their 80s themed Barratt ice creams

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After trialling the service in some areas, Iceland is rolling out a nationwide same-day scheduled delivery. Customers will be able to order groceries and get them delivered to them on the same day at their preferred time.

Iceland is expanding its free same-day delivery service after a successful trial from its customer fulfilment centres.

Over the next few weeks, customers will be offered the new service from 400 Iceland stores, before the retailer will further expand it to the majority of its stores by the end of the year.

Iceland has over 960 shops throughout the UK.

The frozen food retailer has been successful since the beginning of the pandemic in delivering online orders to customers.

It has increased its online capacity by at least 300 percent, delivering around 40,000 to 50,000 orders a day.

The change to its delivery service will see millions more Iceland customers being able to receive their weekly shop faster and easier.

Iceland is the only major UK supermarket to offer free delivery on large online orders.

Waitrose used to offer free delivery before it introduced a charge in some areas.

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David Devany, Chief Customer & Digital Officer at Iceland, commented on the new scheme.

He said: “We’re finding that our customer fulfilment centres offer more flexibility when trialling new services to customers, such as same-day delivery.

“This allows us to optimise the operations and customer proposition before rolling it out into our main store estate.

“We’re in the midst of a trial that is starting to be rolled out on a more national scale, being introduced in the next few weeks to almost 400 stores.”

Mr Devany added: “We’re confident that we now have a good formula that works for our customers, and their feedback so far has been great.

“Throughout this year we’ll be rolling this out to the majority of our stores and we’ll continue to make the proposition even better.

“We’re really excited about it.”

Additionally, Mr Devany told The Grocer that Iceland plans to stick to free delivery on orders, unlike other UK supermarkets.

In the past year, Tesco has introduced a £4.50 delivery charge, while Asda has raised its delivery charge from £6 to £7.

However, Iceland customers are able to get free delivery even on shopping baskets over £35.

“Our customers are very price-sensitive, and making their weekly grocery budget go further is really important to them, so not having to spend money on delivery can equate to an extra meal for the family,” Mr Devany said.

The Chief Customer & Digital Officer added: “We know that free delivery is a real draw for our customers because of this.

“Other grocery retailers have a different set of challenges, but we continue to shape our offering around our customers and their needs.”

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