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Exclusive: Serena Williams Says Venus Motivated Her To Embrace A More Plant-Based Diet
Tennis star Serena Williams is showing us how she keeps her body fueled off the court in a new campaign for plant-based food brand JUST Egg.
The food-tech company, best known for its tasty egg alternative, has tapped Williams as the face of its latest ad campaign, “Really Good Eggs,” showing how she makes the plant-based brand part of her healthy lifestyle. Behind the camera, she’s also an investor in Eat Just Inc.
“I invest in things. I saw JUST Egg pop up a while ago and I thought it was super sustainable,” she tells ESSENCE. “I thought, ‘Wow, this is quite interesting…’ and then I thought, ‘Nah, it’s got to be impossible.’ Then when I tried it, I was like, no, this isn’t impossible, this is incredible.’”
Williams has been incorporating plant-based food alternatives into her diet for over 10 years, beginning when her sister Venus was diagnosed with Sjögren’s Syndrome.
“I started trying [plant-based foods] years ago. The reason I started was because my sister, Venus, was diagnosed with Sjögren’s, and when we lived together, she changed her diet,” she shares. “I remember thinking, ‘I can’t bring all this bad food into the house,’ so I changed my diet as well. I realized that I didn’t feel weaker, I didn’t feel like [my body] was missing something, and I actually had a lot of energy.”