Victoria’s Secret releases ad featuring its first size 14 model

Victoria’s Secret released an ad featuring its first size 14 model on Instagram on Tuesday, Oct. 8. The model, Ali Tate-Cutler, is featured in a campaign for their collaboration with UK-based and female-founded lingerie brand, Bluebella. 

Tate-Cutler posted the ad of her wearing the black lace Bluebella Natalia Teddy a few days earlier on her own Instagram, captioning the photo: “At the launch today for @victoriassecret and @bluebella at their flagship store in NYC. I believe I’m the first size 14 on @victoriassecret? Regardless I’m pretty stoked to work with a brand I idolized when I was a teen. Great step in the right direction for bodies.”

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At the launch today for @victoriassecret and @bluebella at their flagship store in NYC. I believe I’m the first size 14 on @victoriassecret? Regardless I’m pretty stoked to work with a brand I idolized when I was a teen. Great step in the right direction for bodies. Available online @victoriassecret and at select stores across the country and UK.

A post shared byAli Tate (@ali_tate_cutler) on

Tate-Cutler told E! News that she was originally “cast to be in Bluebella in London through my agents at Milk. It all unfolded from there and I was told this was going to be on the wall at VS and carried in their flagship stores.” 

“It feels amazing, I feel on top of the world,” she added. “When I went in today to the VS store for the launch of the collaboration it felt surreal. I never expected that I was going to see an image of myself on the wall next to these top super models that I have been looking up to since I was a little girl.”

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The Bluebella for VS collection is available now online at Victoria’s Secret and in select stores across the US and UK, with prices ranging from $16 to $82.

Bluebella was founded in 2005 and aims to create high-quality, fashion-forward lingerie and sleepwear at an affordable price. It often features models of all sizes on its Instagram and its website states its vision as: “We are doing more than designing beautiful lingerie, our ethos is about empowering women with a strong dialogue and aesthetic to support that, a modern take on sensuality.” 

For more on Ali Tate-Cutler, check out more from her Instagram below:

21 PHOTOSAli Tate-Cutler on InstagramSee GalleryAli Tate-Cutler on InstagramAt the launch today for @victoriassecret and @bluebella at their flagship store in NYC. I believe I’m the first size 14 on @victoriassecret? Regardless I’m pretty stoked to work with a brand I idolized when I was a teen. Great step in the right direction for bodies. Available online @victoriassecret and at select stores across the country and UK.Me walking into comic con today as all my sci-fi fantasy dreams are realized 😁Going to comic con tomorrow now because my elf ears got in tonightI took some of the most enjoyable walks in Tuscany, you could walk for hours and never feel tiredLast day in Italy and I’m already missing my Sangiovese#ad Plaid for the win! 👍🏽 also got me cute old belly out, which is nice. Wearing @volcomwomens fall collection in extended sizes up to 24w! Link in bio to shop. #VolcomForEveryBody #StonedGoodsThis dress! I am not ashamed to say I feel like a total snack in this. Wearing a size Large which is very stretchy and hugs the curves in the right places, could fit up to a size 16 for some people. Sold by @shopbop and made by @forloveandlemons Shop via the link in my stories #stylesupport #ad #shopbop🇮🇹Some much needed r & rMonica Belluci is a way of life @andresoyuela @tyshearn @ericvosburgFresh digitalsNYFW comes to a close and I want to give a shout out to every model who put themselves out there and went up for the shows. There can be insane levels of mental fuckery and I commend anyone who willingly shows up. You’re all tough as nails.Thanks @burnettnewyorkThe perfect summer meets fall dress for NYFW by @staud.clothing available from @shopbop. This brand only goes up to a size Large which fits like a size 14 on my size 5’11’’ frame, hopefully they make more sizes in the future 😉 in my future posts will try to showcase designers who go up to more sizes. Shop the link in my story to get your own (it’s on sale)#stylesupport #ad #shopbopKicking off NYFW right today 👏🏼 I HIGHLY applaud designers who use more than one body type for New York Fashion Week. It was a pleasure to walk for @tadashishoji for the second time and I would like to state for the record he’s the sweetest man ever ❤️Channeling my Brooklyn Bar wenchWhen in doubt find a dog and chill tf out🥂 to those random people who don’t take just one blurry photo of you when you ask for a pictureSoon to be me this weekendThat summer feeling on the coast of EnglandIt’s a boiling hot girl summer 🥵 Thanks @fpmovement for the sweat proof clothing.15% off @fpmovement activewear now through 7/31 using code ALIMOVES at checkout. #movingtogether #teamfp #freepeoplepartnerWitness the thicknessUp Next

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The collaboration and new ad comes on the heels of Victoria’s Secret hiring its first transgender model, Valentina Sampaio, in August. While featuring both Tate-Cutler and Sampaio is a step forward for Victoria’s Secret, the brand has been and continues to be criticized for its lack of body diversity and willingness to include the average size of an American woman, which is sizes 16 to 18, according to a 2016 study. (The Bluebella for VS collection includes sizes XS through XL and up to a 36 DD.)

RELATED: Karlie Kloss explains why she quit modeling for Victoria’s Secret

Not to mention, just last year the brand came under fire after former L Brands Chief Marketing Officer Ed Razvek said in an interview with Vogue that “no one had any interest” in watching plus-size models and that he didn’t think the brand should feature transgender models in its annual fashion show “because the show is a fantasy.”

Razvek later apologized for his “insensitive” comments and in August 2019, he retired from the company. 

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Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Kelsey Merritt prepares backstage during 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Adriana Lima and Ed Resnick pose backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Kelsey Merritt prepares backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Estelle Chen prepares backstage during 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Kelsey Merritt prepares backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Herieth Paul prepares backstage during 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08: Winnie Harlow prepares backstage during 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Herieth Paul prepares backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Behati Prinsloo prepares backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08: Chey Carty prepares backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Behati Prinsloo prepares backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Aiden Curtiss prepares backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08: Megan Williams prepares backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Jasmine Tookes prepares backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Josie Canseco and Iesha Hodges pose backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Adriana Lima prepares backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Lead Makeup Artist Charlotte Tilbury prepares backstage during 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Lead Makeup Artist Charlotte Tilbury prepares backstage during 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Lead Makeup Artist Charlotte Tilbury prepares backstage during 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Lead Hairstylist Anthony Turner prepares backstage during 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Lead Hairstylist Anthony Turner prepares backstage during 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)NEW YORK, NY – NOVEMBER 08:Lead Hairstylist Anthony Turner prepares backstage during 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)Hungarian model Barbara Palvin prepares for the 2018 Victoria’s Secret Fashion Show in hair and make-up backstage on November 8, 2018 at Pier 94 in New York City. – Every year, the Victoria’s Secret show brings its famous models together for what is consistently a glittery catwalk extravaganza. It’s the most-watched fashion event of the year (800 million tune in annually) with around 12 million USD spent on putting the spectacle together according to Harper’s Bazaar. (Photo by Angela Weiss / AFP)(Photo credit should read ANGELA WEISS/AFP/Getty Images)Namibian Model Behati Prinsloo prepares for the 2018 Victoria’s Secret Fashion Show in hair and make-up backstage on November 8, 2018 at Pier 94 in New York City. – Every year, the Victoria’s Secret show brings its famous models together for what is consistently a glittery catwalk extravaganza. It’s the most-watched fashion event of the year (800 million tune in annually) with around 12 million USD spent on putting the spectacle together according to Harper’s Bazaar. (Photo by Angela Weiss / AFP)(Photo credit should read ANGELA WEISS/AFP/Getty Images)NEW YORK, NY – NOVEMBER 08:Lais Ribeiro, Mary Katrantzou , Josephine Skriver and Jasmine Tookes pose backstage during 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dia Dipasupil/Getty Images for Victoria’s Secret)South Sudanese model Grace Bol (R), Tanzanian model Herieth Paul (L), and US model Taylor Hill prepare for the 2018 Victoria’s Secret Fashion Show in hair and make-up backstage on November 8, 2018 at Pier 94 in New York City. – Every year, the Victoria’s Secret show brings its famous models together for what is consistently a glittery catwalk extravaganza. It’s the most-watched fashion event of the year (800 million tune in annually) with around 12 million USD spent on putting the spectacle together according to Harper’s Bazaar. (Photo by Angela Weiss / AFP)(Photo credit should read ANGELA WEISS/AFP/Getty Images)NEW YORK, NY – NOVEMBER 08: Aiden Curtiss prepares backstage during the 2018 Victoria’s Secret Fashion Show in New York at Pier 94 on November 8, 2018 in New York City.(Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)Up Next

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