The Best New Beauty Products of 2019

If you’re pressed for time, don’t waste a minute lathering up when you can spritz instead. “Dry shampoo is the most powerful product for reviving second-day strands and avoiding the rinse and repeat,” says hairstylist Mark Townsend, who works with Elizabeth Olsen. Now Dove’s three new specialized formulas—for super oily roots (below), fine hair and curls—make this time-saver even more effective. His tip: Apply it, then “rough the roots up with your fingers for lift and texture.”

Buy It! Dove Care Between Washes Dry Shampoo (Ultra Clean, Foam and Invisible), $4.89; target.com

It only takes 60 seconds a week to nourish hair with this small but mighty capsule, which originally launched in Brazil a decade ago for women with overprocessed hair.

Buy It! Pantene Intense Rescue Shots, $4.97 (for three ampoules); walmart.com

This concentrated leave-in cream repairs hair from the inside out and keeps it silky-smooth for up to three days.

Buy It! Olaplex No. 6 Smoother Reparative Styling Creme, $28; sephora.com

Amazon’s first-ever in-house skincare brand takes a simple approach to self-care. Formulated without those bad-for-you ingredients (think: parabens, sulfates and phtalates) and tested by derms, these cleansers, creams and serums are proven effective for under $40. If you’re unsure about your purchase, don’t worry about making the commitment. Amazon guarantees you can return a Belei product up to one year after purchase. 

Buy It! Belei Skincare, $9 to $40; amazon.com

Bath & Body Works’ newest uplifting scent features a fresh blend of florals and citrus that will brighten your mood. 

Buy It! Bath & Body Worsk Gingham Mini Perfume Spray, $12; bathandbodyworks.com

Layer on a generous amount of this antioxidant- and vitamin C-rich cream before bed to wake up with plump, glowing skin. 

Buy It! Youth To The People Superberry Hydrate + Glow Dream Mask, $48; sephora.com

The unique bendable wand was inspired by a longtime makeup artist hack that makes mascara application seamless. Once its angled, reach those hard-to-reach inner and outer lashes for a full, wide-eyed look. 

Buy It! L'Oréal Paris Unlimited Length and Lift Mascara, $12.99; ulta.com

The nail salon that counts Mandy Moore, Drew Barrymore and Jessica Alba as fans just launched this rubber tool that pops over any nail polish bottle handle and makes at-home manis way, way, way easier. It’s a beauty gamechanger for those of us who never mastered painting with our non-dominant hand.

Buy It! Olive & June “The Poppy”

Tested on over 50 diverse skin tones while in development, these seven rich lipstick colors are some of the most universally flattering on the market.

Buy It! Maybelline New York Color Sensational Made For All Lipstick, $7.49; ulta.com

Healthy hair starts at the scalp, and this quick mask makes having flake-free roots even easier. The deep cleansing treatment should be applied before shampoo and conditioner twice a week to lift impurities and oil. The cooling, fresh sensation (thanks to the peppermint oil in this variation) will leave you feeling invigorated. 

Buy It! Head & Shoulders Scalp Detoxifying Pre-Wash Mask, $1.99 for 1 pack; target.com

Marilyn Monroe famously used strawberries to cleanse her face because the fruit’s vitamin C gives skin luminosity. Since the ingredient actually contains more vitamin C than an orange (who knew!) Volition decided to take advantage and develop a glow-boosting serum. Apply the lightweight liquid morning and night for extra radiance and even skin tone. 

Buy It! Volition Strawberry-C Brightening Serum, $42; sephora.com

When Glow Recipe first launched its fan-favorite Watermelon Glow Sleeping Mask two years ago, it sold out in under five minutes. Since then, the Korean beauty brand continues to formulate shelfie-worthy skincare. The latest innovation? A lightweight mist packed with 84 percent watermelon, hyaluronic acid and hibiscus AHAs to illumate your base. 

Buy It! Glow Recipe Watermelon Glow Ultra-Fine Mist, $28; sephora.com

You probably know Smith & Cult because of its luxurious nail lacquers, but now, the brand is expanding into more color cosmetics. More than 100 variations just launched at Ulta, including these opaque glosses which we love for their long-wear formula. 

Buy It! Smith & Cult Hydragloss High Pigment Lip Gel, $20; ulta.com

Love the look of a sleek blowout, but hate the time it takes to do it yourself? Meet Garnier’s Sleek Shot Styler, which solves your problem. When mixed with your shampoo (use a 1:1 ratio) the genius in-shower lotion cuts blow dry time in half and leaves strands so smooth, you won’t even need a flat iron. 

Buy It! Garnier Fructis Sleek Shot In-Shower Styler, $4.94; walmart.com

Kerastase’s new violet formula neutralizes brassy tones in blondes who desire a bright, ashy color. Plus, the shampoo’s made with hyaluronic acid, which also strengthens and softens hair at the same time. 

Buy It! Kerastase Blond Absolu Anti-Brass Purple Shampoo, $33; sephora.com

As you smooth this lotion over your face, it transforms from a hydrating cream to a thin serum and back again. The end result: visibly reduced fine lines and plumper skin. The moisturizer’s luxurious rose scent and pretty pink hue are an added bonus. 

Buy It! Lancôme Absolute Revitalizing & Brightening Soft Cream, $120; nordstrom.com

Function of Beauty originally burst on the haircare scene with a customized shampoo and conditioner. Now the company is following its tailor-made systems with an all-encompasing conditioning cream for all hair types that boosts shine, tames frizz and hydrates ends.

Buy It! Function of Beauty Leave In Treatment, $18; www.functionofbeauty.com 

Surprise! Glossier has a little sister brand. Glossier Play provides customers with vivid color cosmetics (Think: jewel-tone eye shadows, high-shine lip lacquers, pearlescent highlighters and colorful eye liners) that make you literally want to play up your makeup. 

Buy It! Glossier Play The Starter Pack, $60; glossier.com

Joico’s new cutting-edge system doesn’t just protect hair bonds — it also strengthens and replenishes them. The duo’s innovative slow-release technology allows ingredients to penetrate deep into the hair long after the line has been applied, minimizing the damaging effects from heat styling, UV rays and pollution. The result: ends left feeling extra soft, shiny and healthy.

Buy It! Joico Defy Damage Protective Shampoo, $18.50; ulta.com and Joico Defy Damage Masque, $21.50; ulta.com

No time for a facial? No problem. With Philosophy’s light blue (read: Instagram-worthy) peeling mousse, you can get the effect of a spa treatment at home in just 60 seconds. The mask uses both chemical and physical exfoliators to break down cells for easy removal. Want to get glowing, already? Simply apply it three times a week. 

Buy It! Philosophy Renewed Hope in a Jar Peeling Mousse Instant Glow Facial, $35; sephora.com

For the very first time, four of Nest Fragrances’s hugely popular scents are being produced as body products, including a lightweight lotion. 

Buy It! Nest Ocean Mist & Coconut Water Body Lotion, $26; ulta.com

Loyal body wash and bar soap users: prepare to be converted. Dove’s creamy new mousse feels and smells so incredible, it’s like you’re awash in luxury.

Buy It! Dove Body Mousse, $5.94; walmart.com

The activewear and makeup brands are joining forces for the woman on the move. Their five-product collection (from left: a highlighter, eye shadow stick, mascara, liquid lipstick and cream blush/luminizer stick) combines on-trend colors with high-performance formulas that don’t budge, even when you’re working out, says Adriana Lima, the gorgeous face of the collaboration. If you shop just one product from the new collection, try her favorite, the Color + Gloss Face Duo Stick (far right). “I have to be able to put makeup on while I’m on the go. With this, I can apply the highlighter on my lids, and the blush on my cheeks and lips in five seconds!”

Buy It! $9.49 to $12.99; ulta.com

The cult-loved clean beauty brand has an exciting addition: a line-fighting retinol cream. The anti-aging ingredient diminishes the appearance of wrinkles, and because of this formula’s a blend of nourishing oils, your skin won’t experience any redness or irritation. 

Buy It! Drunk Elephant A-Passioni Retinol Cream, $74; sephora.com

A year and a half after Rihanna‘s boundary-breaking Fenty Beauty foundation launch featuring 40 diverse shades (which she’s since amped up to 50), the makeup mogul released a concealer with the same number of hues. But even with 50 colors to choose from, it’s simple to find your match. RiRi designed it so your perfect color is the exact number as whichever foundation shade you already use! 

Buy It! Fenty Beauty by Rihanna Pro Filt'r Instant Retouch Concealer, $26; sephora.com

This lightweight serum is a heavy hitter. Although it feels like water, the potent formula contains a 20 percent Vitamin C Blend to diminish dark spots and 10 percent AHAs to gently slough off dead skin cells. You’ll see your skin fully transform after three months of nighttime use.  

Buy It! Tatcha Violet-C Brightening Serum 20% Vitamin C + 10% AHA, $88; sephora.com

Colourpop’s known for its pigmented eyeshadows, stellar lip products and inclusive complexion ranges — and now, they’re introducing a new category. Behold: the brand’s first mascara. The no-flake formula packs tons of volume, comes in seven fun shades and costs less than $10 bucks. 

Buy It! Colourpop BFF Mascara, $8; colourpop.com

Famed nutrition author and The Chew cohost Daphne Oz teamed up with tenoverten to create a trio of 8-free, cruelty-free, vegan lacquers inspired by her favorite food indulgences. 

Buy It! tenoverten x Daphne Oz Trio, $54; tenoverten.com

Kim Kardashian West‘s makeup artist for over 10 years, Mario Dedivanovic, approves of No7’s foundation range, which makes finding her perfect shade easier than ever. “It comes in 24 shades that blend seamlessly into foundation for customizable coverage and color,” the pro tells PEOPLE. “I like [mixing] these with an ultra-hydrating moisturizer,” says Dedivanovic, who simply adds more drops if he needs to up the coverage. 

Buy It! No7 Match Made Foundation Drops, $14.99; walgreens.com

Ring in the new year feeling zen thanks to Essie’s self-care-inspired nail polish collection by in an array of muted, neutral hues.

Buy It! Essie Serene Collection, $9 each; cvs.com

Covergirl’s line of long-wear, sweat-proof makeup — which includes everything from foundation and mascara that won’t smudge, is perfect for the girl-on-the-go.

Buy It! Covergirl Active Makeup, $6.99-$11.99; covergirl.com

So long, dark circles! L’Oréal Paris’s makeup innovation does more than just provide ultimate under-eye coverage. It’s also creamy and blendable enough to be used to contour (just pick up a color two shades deeper than your skin tone).

Buy It! L'Oréal Paris Infallible Full Wear Waterproof Concealer, $12.99; ulta.com

Here’s an affordable and easy way to say “sayonara” to your roots. Pump this product into a bowl, mix and apply the color. After five minutes, rinse it away and voilà! Bye, bye pesky grays. 

Buy It! Revlon Root Erase Permanent Root Touch-Up, $9.99; target.com

The beloved sun care brand now has a gamechanging everyday moisturizer. Not only does it shield skin from UV rays, but the mineral ingredient cerium protects against blue light emitted from electronic devices. 

Buy It! Supergoop! Superscreen Daily Moisturizer SPF 40, $38; bloomingdales.com

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