The Best Beauty Launches of 2020

Makeup by Mario Master Metallics Eyeshadow Palette

Don’t be intimidated by this array of shimmers — makeup artist Mario Dedivanovic made them easy to work with. Use your fingers to apply the pigment to get a sheer wash of color, or build up the opacity using a brush for a full-on foiled finish. 

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Holifrog Galilee Antioxidant Dewy Drop

You get the benefits of a nourishing oil and the feel of a lightweight serum with this hydrator that’s packed with good-for-you ingredients like squalane, aloe vera leaf juice and jojoba oil. 

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PSA Allies of Skin Midnight Courage Oil

Thanks to the anti-aging superheroes found in this oil, retinol and bakuchiol, you wake up to noticeably brighter skin when it’s applied before bed. 

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Charlotte Tilbury Pillow Talk Mascara

Makeup lovers were so enthusiastic about the latest launch in Charlotte Tilbury’s famous Pillow Talk lineup — a mascara — within the first 48-hours of its release, four tubes were selling per minute worldwide. 

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Bio-Oil Dry Skin Gel

For the first time in over 30 years, the brand behind celebrities’ most-loved body oil for stretch marks created a new way to soothe parched, itchy skin. The unique gel-to-oil moisturizer is comprised of 87% oil to deeply nourish troublesome areas without leaving a greasy film.

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Tower28 ShineOn Milky Lip Jelly

Think of these as a lip gloss-treatment hybrid. Since the semi-sheer shades are infused with six nourishing oils, your pout won’t get chapped while you rock one of the pretty colors. 

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Tatcha The Rice Wash

The luxurious cream texture blended with exfoliating Japanese rice powder gently refreshes the skin with each wash. 

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Bread Hair Wash

Created by Maeva Heim, a Black woman with coily, textured hair, Bread’s lineup of everyday essentials to serve the community of women with 3a to 4c curl types. We love the lightweight shampoo’s ability to detangle and define coils. 

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Summer Fridays Soft Reset AHA Exfoliating Solution

Jam-packed with glycolic acid, niacinamide and lactic acid, the water-like serum clarifies complexions and degunks pores. 

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Nails.INC 45 Second Speedy Gloss

Cross waiting for your mani to dry off of your next to-do list. This quick-dry varnish seals in color in under 60 seconds. 

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Glow Recipe Plum Plump Hyaluronic Serum

Like a drink of water for your skin, this serum instantly rejuvenates. It’s packed with three antioxidant-rich plums and five weights of hyaluronic acid to leave you feeling moisturized for hours. 

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Bobbi Brown Vitamin Enriched Eye Base

In the makeup artist lexicon, “F” is for “Face Base”. The moisturizer-primer hybrid is a pro fave, and now the brand has a formula made specifically to meet the needs of your delicate eye area. Just think of the Vitamin Enriched Eye Base as your eye cream, primer, and new go-to for faking eight hours of sleep.

Buy It! $54; bobbibrowncosmetics.com

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Asutra Ultra Magnesium Oil Spray

The self-care brand makes everything from yoga mat cleansing sprays to pillow mists, but is perhaps best known for it’s muscle-soothing assortment of magnesium-infused products. Which is likely why, for its latest drop, it added three more pain-relievers: an everyday lotion, a menthol-spiked lotion and this oil spray, which contains twice the amount of magnesium as their original quick-absorbing oil.

Buy It! $15.99; asutra.com

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L’Oréal Paris True Match Eye Cream in a Concealer

This cover-up instantly masks dark circles and smooths fine lines with continued use. Plus, it’s infused with hyaluronic acid to make eyes look less puffy. 

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Cetaphil Deep Hydration 48 Hour Activation Serum

Loaded with hyaluronic acid, antioxidants and oils, the brand’s first-ever serum softens and smooths skin.

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The Inkey List Caffeine Stimulating Scalp Treatment

Like a shot of espresso for your scalp, this overnight leave-on perks up follicles to encourage growth.

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Potion 54 by Jill Martin Hand Sanitizer

Today contributor Jill Martin’s vanilla and bergamot perfume now comes in a hand sanitizer. “I didn’t want something that felt medicinal if using at a dinner party or on a date. It smells alluring, welcoming, sophisticated, delicate and fresh, and almost doubles as a perfume,” Martin tells PEOPLE.

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Neutrogena Healthy Scalp Soothe & Calm

This gentle, everyday formula includes tea-tree oil to ease itchiness.

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Saie Glowy Super Gel

If you didn’t get to the beach this summer, fake it until you make it. Apply one pump of this bronzy liquid highlighter on bare skin for a subtle glow.

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Versed Day Maker Microcrystal Exfoliator

No traditionally gritty feel here. This cream exfoliator is gentle enough for sensitive skin. Its biodegradable plant-based microbeads also won’t harm the ocean.

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Kitsch Towel Pillow Cover

If you wash your hair at night, swap your regular pillowcase for a microfiber on — it’ll absorb the moisture to keep your bedding from getting wet.

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Bareminerals Strength & Length Brow Gel

This sets hairs for hours and has peptides to help make brows look fuller over time.

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Innisfree Dewy Glow Jelly Cream

It packs all the hydrating power of a cream, but is surprisingly lightweight.

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Conair Detangle & Go Shower Brush

The nylon-and- silicone bristles feel like a professional head rub while gently removing gunk. You can also run it from roots to tips to undo knots.

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Briogeo Be Gentle, Be Kind Ultra Soothing Detangling Spray

Fine hair won’t get weighed down by this spray. When we tried it before air-drying, it also enhanced waves.

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CosRx Full Fit Propolis Synergy Toner

Toners have a reputation for drying out skin, but this one has honey extract to help hydrate. 

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Hair Biology Deep Hydration Mask

Created specifically for women over 50, with dry, brittle hair, this nourishing mask also adds shine. Let it soak into clean, wet hair for a full two minutes.

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Thrive Causemetics Moisture-Enriched Hand Sanitizer

We’re all about purchasing products that not only help ourselves, but others as well. This hand sanitizer achieves that. One hundred percent of the sales from Thrive Causemetics’ new 67% ethyl alcohol-based travel-friendly bottles go directly to the Black Women’s Health Imperative, a non-profit organization that promotes health and wellness for Black females. 

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Exa Beauty Foundation

Created by the experts at Credo Beauty, brand Exa was designed to push the boundaries in the clean beauty space. Its first launch, 43 shades of foundation, does more than just create a your-skin-but-better finish. It’s also jam-packed with good-for-you ingredients like aloe vera juice (for hydration) and microalgae actives (to fight free radicals). Bonus: every piece of packaging — from the inside tray to the plastic cap — can be recycled. 

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Bumble and bumble. Hairdresser’s Invisible Oil Mask

The haircare brand’s iconic Invisible Oil is beloved by many, and now its new nourishing deep conditioner is infused with the same six-oil blend. Use once a week to soften seriously parched strands. 

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EM Cosmetics Color Drops Serum Blush

EM Cosmetics founder and beauty guru Michelle Phan wanted to marry her love of skincare and makeup when formulating the watercolor blushes. “I essentially wanted to create healthy looking skin in a bottle,” she said. Just tap a few drops onto each cheek for a dewy flush. 

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Nailtopia Nail Polish

Unlike other polishes, Nailtopia’s sustainable formula is primarily made with plant-based, bio-sourced fruit and vegetables to nourish nails. 

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Olaplex No. 0 Intensive Bond Building Hair Treatment

If you’ve ever tried Olaplex’s in-salon strengthening treatment, you know there’s nothing else quite like it. That’s why we’re stocking up on the brand’s latest launch: A 10-minute pre-shampoo product which rebuilds and repairs broken hair bonds. 

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InStyle Badass Lipsticks

To coincide with the fashion magazine’s biannual Badass 50 list in its August issue, InStyle created its first collection of lipsticks in four amazing shades. “Starting with this lipstick collection, we created our ‘goods’ in the same way we tell stories: Celebrate what works and skip everything else,” said InStyle‘s editor-in-chief Laura Brown.

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LAWLESS Velvet Blush

LAWLESS founder Annie Lawless could never find a powder blush she loved made with clean ingredients, so she decided to create her own. These talc-free colors are whipped up with shea butter and squalane so they feel extra-creamy, and impart a glowy–never cakey!– finish.

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BeautyStat Universal C Eye Perfector

Beloved by dermatologists for its skin-brightening benefits, Vitamin C is notorious for being an unstable ingredient that can quickly lose efficacy. Veteran cosmetic chemist Ron Robinson set out to change that, and was able to formulate an encapsulated delivery system for the ingredient that keeps this new product fresh until the last drop. On top of that, it’s velvety to the touch and sits well under makeup. 

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Sunday || Sunday Root Refresh Micellar Rinse

Entrepreneur Keenan Beasley founded Sunday || Sunday after noticing a void in the haircare market for textured hair since it requires less frequent washing. The four scalp-focused products he launched with — including a cleansing apple cider rinse that removes excess oils — were designed to care for the hair in-between wash days. 

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Kosas Chemistry AHA Serum Deodorant

This aluminum- and baking soda-free deodorant harnesses the power of alpha hydroxy acids to tweak the pH level of your underarms slightly so that odor-causing bacteria can’t survive.

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KVD Vegan Beauty Shake Primer

While most eyeshadow primers have a tint that doesn’t always match our skin tones, this invisible liquid works on all of us. Just one small drop (a little goes a long way!) gives the same color payoff as a wet-brush application.

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e.l.f. Cosmetics Eyeshadow Palette

Since we may not be able to visit the Caribbean anytime soon, this Bahamas-inspired palette can still help you channel island vibes this summer. A combo of high-shine metallics and creamy mattes, the colors can be lightly diffused with a fluffy brush or pack a full punch when dabbed on with your fingertips. 

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Gelo Hand Soap

Now here’s an eco-friendly way to wash your hands. Instead of buying new hand soap bottles or refilling one with liquid soap, Gelo’s concentrated cleansing pods provide the same deep clean with less impact on the environment. Just pop two in the bottle, fill it with water, shake it up and you’re good to go. 

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Tarte Hydrocealer Concealer

Consider Tarte’s new coverup to be the little sister to its cult-favorite Shape Tape Concealer. While the OG full-coverage formula leaves long-lasting matte finish, Hydrocealer’s lightweight texture creates that fresh-faced look we love in summer.

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Drunk Elephant Hair Care

Drunk Elephant initially shook up the skincare industry with its launch of clean, non-sensitizing products in 2013 and quickly became one of the fastest-growing prestige skin brands in history. Now, the company, which was sold to conglomerate Shiesido for a whopping $845 million in 2019, is delving into hair care. With then help of Jennifer Aniston’s longtime hairstylist Chris McMillan, Drunk Elephant introduced four core products — a gentle shampoo with coconut-based surfactants, frizz-fighting conditoner, an exfoliating (AHA/BHA acid and biodegradable bead) scalp scrub, plus a marula oil-infused detangler. Bonus: sweet almond seed extract makes each product smell absolutely divine. 

Buy It! Drunk Elephant Clean Hair Care, $25 to $36; sephora.com

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Tan-Luxe Body Hyaluronic Self-Tan Serum

Traditional self-tanners can often leave skin feeling dehydrated, but applying lotion right after halts the gradual tanning process. Luckily, this serum solves those problems. The lightweight water-like formula will bronze your bod while also delivering a dose of moisture thanks to its hero ingredient: hyaluronic acid.

Buy It! Tan-Luxe Super Glow Body Hyaluronic Self-Tan Serum, $49; sephora.com

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Summer Fridays Lip Butter Balm

Apply this silky (but not at all sticky) shea and murumuru seed butter balm all over your lips before bed to lock in moisture overnight. 

Buy It! Summer Fridays Lip Butter Balm, $22; sephora.com

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Drybar Vibrance-Boosting Brightening Powder

If your blonde or gray hue looks lackluster these days, this treatment will bring some life back to your hair. The in-shower powder-to-paste formula uses Ascorbic acid (a.k.a. Vitamin C!) and lemon powder extract to brighten brassy tones in minutes.

Buy It! Drybar Blonde Ale Vibrance-Boosting Brightening Powder, $30; ulta.com

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Anastasia Beverly Hills Mascara

The brand that has become iconic for its brow products is expanding into the lash category. Anastasia Beverly Hills’ first mascara — a clump-free volume-boosting formula — makes hairs look so thick, friends will think you have extensions. 

Buy It! Anastasia Beverly Hill Lash Brag Volumizing Mascara, $25; ulta.com

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Paula’s Choice CBD Oil + Retinol

As the retinol in this lightweight oil improves the look of fine lines and overall texture, the CBD and centella asiatica (an herbal plant otherwise known as tiger grass) work together to calm skin. 

Buy It! Paula's Choice CBD Oil + Retinol, $54; nordstrom.com

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Youth to the People Yerba Mate Resurfacing Energy Facial

Featuring naturally caffeinated plant yerba mate, and a blend of skin-sloughing ingredients like papaya and pineapple, the vegan mask energizes skin faster than it takes to make a cup of instant coffee.

Buy It! Youth to the People Yerba Mate Resurfacing Energy Facial, $54; youthtothepeople.com

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Monique Lhuillier Fragrance

The designer is entering beauty, starting with a captivating fragrance. Lhuillier describes her debut scent as “a bouquet of freesia, with undertones of patchouli,” which gives the aroma a sensual vibe. Meanwhile, the packaging for her “everyday fragrance” contains some of the brand’s signature elements, including the pink color she incorporates into her collections nearly every season. “There was always a missing link, but now I can dress you from head to toe,” she says.

Buy It! Monique Lhuillier Eau de Pafum, $175 (for 3.4 fl. oz.); nordstrom.com

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Hermès Lipstick

A lipstick from Hermès? Oh là là. Available in 10 matte and 14 satin shades, each bullet is encased in a colorblock tube topped off with an engraved cap.

Buy It! Rouge Hermès Lipstick, $67; hermes.com

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Guide Beauty

After using her hands to create beauty looks for others for 25 years, makeup artist Terri Bryant discovered she had Parkinson’s disease. From this diagnosis, new hope for the beauty pro: to make makeup application easier for everyone. Now, she’s launched Guide Beauty, featuring three eye products with packaging modifications so users can create beauty looks with confidence.

Buy It! Guide Beauty Eyeliner Duo, $50, Lash Wrap, $25 and Brow Moment, $26; guidebeauty.com

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Dr. Rogers Restore Healing Balm for Winter Stone

Five years after this balm originally launched, its packaging is getting a makeover courtesy of celeb-loved tattoo artist Winter Stone. He became a fast fan of the three-ingredient product after using it to heal a neck tattoo — and now his beloved work adorns the tube and box.

Buy It! Dr. Rogers Restore Healing Balm for Winter Stone, $34; doctorrogers.com

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Jo Malone London Fragrances

If you’re looking for a new scent this spring, believe us when we say, run — don’t walk — to your nearest Sephora to give this collection a whiff. Each is a fresh take on England’s iconic lavender fields: the coriander is has a spicier vibe, while the wisteria version is a floral and silver birch is intrinsically fresh.

Buy It! Jo Malone London Lavenderland Colognes, $72 each; sephora.com

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Givenchy Lipstick

Spring has sprung at Givenchy beauty. Not only has the brand reformulated its iconic lipstick to offer a hint of glint, it’s also packaged those shades in gorgeous floral tubes.

Buy It! Givenchy Le Rouge Metallic Lipstick, $39; sephora.com

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JinSoon Nail Care

While painting models’ nails backstage during New York Fashion Week, JinSoon Choi noticed how damaged they were from constant application and removal of polish, gels, etc. So the pro created “skn care for your nails” at every stage of your mani game, from a hydrating base coat, to a strengthening biotin-rich top coat and nourishing avocado and coconut oil packed dry drops.

Buy It! JinSoon HyperRepair, $22, HyperGloss, $22, and HyperDry, $24; jinsoon.com

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Dyson Corrale

It took seven years for Dyson to develop this innovative cordless flat iron, which is engineered with sensors that measure the temperature of the plates 100 (!) times a minute to ensure each is heated to your desired temperature. 

Buy It! Dyson Corrale, $499.99; dyson.com

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Nécessaire The Deodorant 

Natural deodorants often use baking soda to fight odor, but many users find the ingredient irritating. Enter this clean cream formula, which uses a blend of gentle acids instead.

Buy It! Nécessaire The Deodorant, $20; necessaire.com

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Dr. Barbara Sturm Night Serum

This serum—the latest from the brand beloved by Kourtney Kardashian, Rosie Huntington-Whiteley and Hailey Baldwin and more — was designed to regenerate the skin while you sleep. Yes, it’s pricey, but we love it because a few drops make a handful of skin issues (such as dryness, inflammation and redness) virtually dissapear overnight.

Buy It! Dr. Barbara Sturm Night Serum, $310; bluemercury.com

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ILIA Super Serum Skin Tint SPF 40

There are so many things to love about this serum, among them: it’s packed with hydrating hyaluronic acid, it has an SPF or 50 and that it comes in 18 sheer shades that can be worn alone or under foundation depending on the coverage you want.

Buy It! ILIA Super Serum Skin Tint Broad Spectrum SPF 40, $46; sephora.com

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Amika Flash Instant Shine Hair Mask

In less time than it takes to brush your teeth, this water-like treatment (which is used in place of conditioner) gives your hair a high-shine finish. 

Buy It! Amika Flash Instant Shine Mask, $25; sephora.com

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Boscia Cherry Blossom & Bakuchiol Resurfacing Lip Repair

Swipe on this line-diminishing treatment morning and night directly on the lips and the hero ingredient bakuchiol, a gentle plant-based retinol alternative, will leave your pout feeling super-soft.

Buy It! Boscia Cherry Blossom & Bakuchiol Resurfacing Lip Repair, $20; ulta.com

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Dove Body Washes

Dove’s iconic body washes just got an upgrade. Now each formula contains a reformulated “Moisture Renew Blend” to help replenish the lipids in the skin which lock in moisture, and are lost during showering. Many of the OG variants are still available, but there’s also six new scents including Renewing Peony & Rose, Glowing Mango Butter & Almond Buter and Hydrating Aloe & Birch Water.

Buy It! Dove Body Wash, $5.94; walmart.com

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Odele Smoothing Shampoo

Everyone in your house will love this new brand, which was created for all ages and genders and only uses clean ingredients and natural fragrances.

Buy It! Odele Smoothing Shampoo, $11.99; target.com

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OGX Pracaxi Recovery Oil 60 Second Moisture Treatment

In just 60 seconds this Brazilian pracaxi oil and murumuru-butter mask revives dull, dry hair.

Buy It! OGX Deeply Restoring + Pracaxi Recovery Oil 60 Second Moisture Treatment, $8.99; ulta.com

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Goop GOOPGLOW 20% Vitamin C + Hyaluronic Acid Serum

Ask a derm (any derm!) what skincare ingredient everyone could benefit from using, and they’ll likely tell you Vitamin C. The antioxidant is revered for its skin-evening qualities, but there’s a downside: it often loses its potency while sitting on shelves. Goop’s new innovation preserves the Vitamin C by packaging it as a powder with a serum activator in each box. so when you’re ready for a brightening boose, squeeze the liquid into the powder to transform the latter into a serum that is totally potent. 

Buy It! Goop GOOPGLOW 20% Vitamin C + Hyaluronic Acid Serum, $125; goop.com

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Emerge It’s Knot Happening Sulfate Free Shampoo

Designed for naturally coily textures, this lowlather formula gently cleanses for less tangling and more defined curls. It’s also packaged in 100 percent recycled plastic.

Buy It! Emerge It’s Knot Happening Sulfate Free Shampoo, $6.99; target.com

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Fekkai Brilliant Gloss Multi-tasker Perfecting Crème

The brand’s beloved styler just got an earth-friendly upgrade. Instead of silicone, it now uses plant-based alternatives to nix frizz. 

Buy It ! Fekkai Brilliant Gloss Multi-tasker Perfecting Crème, $19.99; target.com

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Maui Moisture Shine + Awapuhi Shampoo

If shine is what you’re after, this shampoo is for you. Bonus: It’ll make your shower smell like a tropical paradise.

Buy It! Maui Moisture Shine + Awapuhi Shampoo, $9.79; cvs.com

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Bareminerals Mineralist Hydra-Smoothing Lipstick

We love these pigment-packed bullets for what’s not in them: the super-clean formula is made with just 19 which is 40 percent less than the traditional lipstick. 

Buy It! Bareminerals Mineralist Hydra-Smoothing Lipstick, $20; sephora.com

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Dove Amplified Textures Leave-In Conditioner

Massage the jojoba-oil-infused cream through damp curls post-shower to keep them hydrated and glossy. Hairstylist Matt Fugate used the leave-in on Gugu Mbatha-Raw to give her “defined ringlets.” His tip: “Less is more.”

Buy It! Dove Amplified Textures Moisture Lock Leave-In Conditioner, $6.99; target.com

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Drunk Elephant F-Balm Waterfacial Masque

You may not be familiar with vitamin F (which is actually not a vitamin at all!), but after using this masque, you’ll see why you should be BFFs. Tiny beads filled with the essential fatty acid burst when appying the leave-on overnight treatment to replenish skin with hydration.

Buy It! Drunk Elephant F-Balm Electrolyte Waterfacial Masque, $52; sephora.com

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Head & Shoulders Hydrating Scalp Serum

Soothe an itchy, irritated scalp with a few drops of this menthol-spiked serum. You can use it in between washes multiple times a day. 

Buy It! Head & Shoulders Hydrating Scalp Serum, $13.72; amazon.com

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Olay Body Wash

Olay Body’s three new body washes are each formulated with different skincare-quality ingredients depending on your needs from the neck down: hyaluronic acid for hydration, Vitamin C for brightening and collagen for tightening. 

Buy It! Olay Body Wash Cleansing & Firming, $7.99; target.com

Olay Body Wash Cleansing & Nourishing, $7.99; target.com

Olay Body Wash Cleansing & Brightening, $7.99; target.com

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Carol’s Daughter Water-to-Foam Shampoo

With a pointed applicator that deposits the water-like liquid directly to the scalp, this shampoo utilizes micellar technology to gently remove buildup and aloe to prevent tangles. 

Buy It! Carol's Daughter Wash Day Delight Water-to-Foam Shampoo, $12.99; ulta.com

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Versed Toners

Try one of these solutions–or rotate between both–depending on your skin’s needs. The milky toner delivers a dose of soothing hydration while the brightening one combines lactic, glycolic, azelaic and kojic acid to exfoliate. 

Buy It! Versed Baby Cheeks All In One Hydrating Milk, $17.99; target.com

Versed Weekend Glow Daily Brightening Solution, $17.99; target.com

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Bite Beauty Changemaker Micellar Foundation

We don’t know what we love more: that this foundation comes in 32 gorgeous shades, or that the medium-coverage formula looks like second-skin.

Buy It! Bite Beauty Changemaker Supercharged Micellar Foundation, $39.50; sephora.com

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IT Cosmetics Confidence in Your Beauty Sleep Night Cream

Talk about beauty sleep! IT Cosmetics promises its overnight cream makes skin more hydrated, smooth and supple after just one application.

Buy It! IT Cosmetics Confidence in your Beauty Sleep Night Cream, $54; ulta.com

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Lawless Satin Luxe Cream Lipstick

With eight neutral hues designed to flatter various skin tones, there’s something for everyone in the latest launch from clean beauty brand Lawless.

Buy It! Lawless Satin Luxe Classic Cream Lipstick, $28; sephora.com

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Neutrogena Makeup Remover Eraser Stick

Pop the top off this stick to reveal Neutrogena’s most recent innovation: a makeup remover gel for goof-proof touchups. Whether your eyeliner transfers on your lids or your lipstick bleeds outside of your lip lines, one swipe erases an imperfection without ruining the rest of your makeup. 

Buy It! Neutrogena Makeup Remover Eraser Stick, $11.99; cvs.com

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Sobel Skin RX Niacinamide Serum

From celebrity dermatologist Dr. Howard Sobel’s new skincare line (his clients include Orlando Bloom, Bethenny Frankel and Ramona Singer), this supercharged nighttime treatment contains a 15% concentration of niacinamide to minimizes the look of pores, increase elasticity and lock in moisture.

Buy It! Sobel Skin RX 15% Niacinamide Gel Serum, $75; sephora.com

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CoverGirl Clean Fresh Collection

After becoming the first mass market brand to receive the Leaping Bunny certification by Cruelty Free International in 2018, CoverGirl is now introducing its first-ever 100 percent vegan collection of cosmetics. Each item in the budget-friendly, high-performance line — which includes a lighweight foundation, cream blush, highlighter stick and lip oil in an array of shades — is also formulated without formaldehyde, parabens, phthalates and sulfates.

Buy It! CoverGirl Clean Fresh Tinted Lip Oil, $10.49; cvs.com

CoverGirl Clean Fresh Skin Milk Foundation, $11.99; ulta.com

CoverGirl Clean Fresh Cream Blush, $10.99; ulta.com

CoverGirl Clean Fresh Cooling Glow Stick, $10.99; ulta.com

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Kristin Ess Fragrance-Free Hair Care

Haircare products are often loaded with fragrances, so for those who are sensitive to scent, it can be a challenge finding options. That’s why celebrity hairstylist Kristin Ess created a fragrance-free collection — including shampoo, conditioner, detangling spray, texturizer and more! — to solve the problem.

“For me … it was about starting from scratch to build a core line of products that cater to those with stronger sensitivities while still performing as well as the other products in the line,” Ess said on Instagram. 

Buy It! Kristin Ess Fragrance Daily Cleansing Shampoo, $12; target.com

Kristin Ess Fragrance Free Detangling Tonic, $10; target.com

Kristin Ess Fragrance Free Texturizing Paste, $10; target.com

Kristin Ess Fragrance Free Shine Enhancing Conditioner, $12; target.com

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L’Oréal Paris Bambi Eye Mascara

Need to fake eight hours of sleep? Try a few swipes of this mascara. The wide wand was designed with both short and long bristles to separate, lift and lengthen lashes, giving an immediate doe-eyed effect. 

Buy It! L'Oréal Paris Bambi Eye Mascara, $10.99; ulta.com

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Bumble and Bumble Invisible Oil Soft Texture Finishing Spray

Love the piece-y effect of texturizing spray, but hate the crunchy finish? Then check out Bumble and Bumble’s latest creation, which is infused with the brand’s signature six-oil blend to leave hair tousled– yet touchable. 

Buy It! Bumble and Bumble Hairdresser's Invisible Oil Soft Texture Finishing Spray, $32; bumbleandbumble.com

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Milani Baked Highlighter

Every year there are more fool-proof ways to get a faux-glow, and so far in 2020 we’re loving this baked powder, which doesn’t have a chalky finish, and looks gorgeous on eyelids, too.

Buy It! Milani Baked Highlighter, $10.99; ulta.com

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Tatcha Serum Stick

This treatment you can glide on anytime, anywhere is further proof good things do come in small packages. Formulated with hot-right-now hydrating superhero ingredient squalane, this Japanese balm can be under, and dabbed over makeup throughout the day for an extra dose of moisture. 

Buy It! Tatcha The Serum Stick, $48; sephora.com

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TRESemmé Foam Shampoo

Women (and men!) with fine hair, rejoice! TRESemmé’s new shampoo–a light-as-air foam–promises to never, ever weigh hair down. To use, simply massage three to six pumps on wet hair, rinse, and repeat.

Buy It! TRESemmé Pro Pure Volume Foam Shampoo, $5.99; target.com

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