Primark fans are loving their latest campaign featuring model Symone Lu, who is missing a front tooth.
A post on their Instagram showed Symone wearing a bikini and yellow crocheted beach dress, smiling at the camera with her tongue out.
She stood with plus-size model Lucy Knell, who wore a floral bikini.
Fans left hundreds of comments praising the brand for using different models.
One said: ‘When I was 18 I had to spend 4 months without my front tooth because of a car accident. It definitely scarred my self-esteem because I had to cover my mouth every time I smiled, laugh… With time, I even felt embarrassed to talk.
‘Had I seen this picture back then, it would have made a difference.
‘I don’t think this is promoting bad oral hygiene. We don’t know her story. What I do know is that this picture would have made a difference for me some years ago and would’ve likely made me genuinely smile.’
Another added: ‘I don’t know what caused the girl to “lose” her tooth, or the reason why it was extracted. I see this as part of Primark’s policy of showing “real people” within its campaigns.
‘I like it, Primark.’
‘I grew up with gappy teeth, not like Madonna gappy but more like that model.
‘There are literally no pictures of me smiling like this. She’s so beautiful and thank you primark for showing all kinds of beauty,’ another said.
Previously, Primark has been praised for using a model with vitiligo, a model with albinism and a model with Down’s Syndrome for their kids wear campaigns.
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