Restaurant-streetwear hybrid PaperBoy Paris has teamed up with running aficionados DISTANCE for a unique collaboration designed to support the local Parisian community during the country’s second COVID-19 lockdown.
Located within a stone’s throw of each other in the heart of the French capital, the two stores have produced a collaborative T-shirt that features a sleek co-branded logo on the front and the classic PaperBoy Paris logo with DISTANCE branding on the rear. Accompanying the T-shirt is a full Paperboy Paris running capsule collection that’s been crafted at the DISTANCE store, featuring a jacket, cap and bag, all boasting a technical reflective print.
In order to celebrate the release of these products, DISTANCE has also devised a unique menu for the occasion that will be available to take away from the PaperBoy Paris store, as well as delivered within a short distance of the store by runners from local running clubs.
The PaperBoy Paris x DISTANCE capsule collection is set to launch on November 14 on the DISTANCE webstore, while the celebratory menu will be available on both November 14 and 15 from PaperBoy Paris.
In other news, Rapha’s latest collection is shot in the style of ‘90s football cards.
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More infos to come. Save the date November 14 & 15
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