ONE LUCKY couple is going to win big in the new year – but it comes with a catch.
Kahlúa liqueur is awarding a couple $25,000, but first, they have to go screen-free for 30 nights.
The company announced the contest, called the Stir It Up Challenge, on December 7 and is hoping to get couples to spice up their nightly routine by going screen-free.
“One of the biggest things getting in the way of happy relationships is – you guessed it – screen time, with nearly half of Americans admitting they spend five to six hours on their phones daily,” the brand’s website says, adding that technology is “stealing quality time from our partners.”
“That's why Kahlúa wants to help couples break up the mundane and inject more playfulness into every day together.”
In order to to be considered, couples must submit a video answering a list of questions about their relationship including how long they’ve been together, where they’re located, how they met, what their nightly routine looks like, what they’re passionate about and how they like to spend their time when they’re not on their phones, and their go-to Kahlúa concoction.
Once a couple is chosen, they must go internet and mobile device-free from 6.30pm to 6.30am for 30 days starting January 16.
Luckily, they won’t have to figure out what to do with themselves every night during the challenge, as Kahlúa will give the chosen couple a “kit that includes 30 nights of activities to fuel the fun throughout the duration of the challenge,” such as a step-by-step guide to making an espresso martini and a lesson in feng shui.
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And if the couple thinks they can sneak in some extra screen time, the required polygraph test at the end of the challenge will reveal any rule-breaking.
Couples have a chance to enter until January 2, and the lucky duo chosen to complete the challenge will be notified shortly after.
As Kahlúa put it: “The #KahluaStirItUpChallenge gives couples the chance to disconnect to reconnect and liven up their nightly routines for a big reward.”
So, are you in?
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