She's seen massive TikTok success, launched a music career, co-designed a line of clothing with her sister, Charli, has dabbled in acting and hosting, and will soon appear in a Hulu docuseries surrounding her family. Phew — Dixie D'Amelio no doubt has a lot going on at the moment. Yet, the 19-year-old has still managed to add yet another impressive accomplishment to her resume: Puma brand ambassador.
Starring in the brand's newest campaign, D'Amelio is seen wearing three playful yet functional sneaker styles, the Fierce 2, the Mayze and the RS-X, all of which you can shop on puma.com. Like the fashion icon she is, she shows us how to wear them with cute everyday outfits, including a matching structured set and a mini dress.
"I am so excited to be joining the PUMA family!" D'Amelio tells InStyle in an exclusive quote. "I love fashion and am obsessed with sneakers, so having the opportunity to partner with a brand like PUMA who has a legacy of collaborating with great minds in fashion and style is amazing. My closet is filled with loads of PUMA shoes to style every outfit from recording in the studio to spending time with friends and family."
Obviously, D'Amelio is in great company. She joins a long list of mega stars who have worked with Puma, including Dua Lipa, Selena Gomez, BTS, and Rihanna. Plus, just like those before her, there's also a fashion collaboration in the works. D'Amelio is set to release her own Puma collection in 2022, which will be sold on puma.com and across the Foot Locker, Inc. family of brands.
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