Brides rushing to Primark to buy viral hen do dress – and it's a total bargain | The Sun

EVERY bride-to-be wants to look stylish at their hen do.

But splashing out on the perfect white outfit for the big night can be an expensive business.

So fashion fans have been rejoicing after budget high street store Primark launched a stylish ivory satin dress with bow detailing.

And the frock, also available in a top version, is only £16.

Describing the item online, Primark bosses said: "With a dress like this in your closet, you'll be looking for an excuse to go out.

"Fashioned with a large bow design, adjustable straps and a mini fit, this dress makes the perfect garment for any occasion.

"Whether hitting the dance floor or going on a dinner date, we’ve got you covered (even if this dress doesn’t)."

The find was shared on TikTok by excited brides-to-be.

Mum-of-two Stacey, who is getting married herself this year, said: "Trying on the new Primark hen do dress."

Another bride said: Today's the day that I try on the famous bow dress in white. People have been buying these for their hen do and it comes in a top version as well.

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"I don't think it's very see-through [but] the bow is really big.

"It's really comfortable, it's a good option for a hen party."

A third wrote: "I have this dress for my hen party. I absolutely love it."

Meanwhile a fourth added: "I brought the top for my hen do and it’s lush!! So comfy, I want the dress next."

We told earlier how Primark launched white 'bride' and matching black 'team bride' sweatshirts for just £10 – perfect for hen dos and the honeymoon airport pic.

Brides-to-be were desperate to get their hands on them, as one gushed: "Oh love these. Need to grab them if we see them."

The budget store also has a range of hen do accessories including 'bride to be' headbands and veils from £3.

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