Canada Goose has announced plans to go fur-free, with no real fur products being sold by the brand as of 2022.
A statement on Twitter was posted reading: ‘As a brand driven by our purpose, we are committing to a future without fur. In 2021, we will end the purchase of all fur and cease manufacturing with fur in 2022.’
Dani Reiss, President & CEO of Canada Goose, said: ‘Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that.’
It comes after many years of protests from animal rights campaigners spanning years to end the company’s use of coyote fur.
The fur is typically used on Canada Goose’s parka jackets, to create a trim for the hood.
PETA activists protested outside the Toronto brand’s stores, and released media showing coyotes trapped for their pelts. The group has now said they will be ‘suspending their international campaigns against Canada Goose.’
In response, Humane Society International/UK’s Executive Director Claire Bass said: ‘This is a momentous step in the demise of cruel fur fashion…
‘Canada Goose’s fur-free policy will spare untold thousands of coyotes from being maimed and killed in cruel metal leg-hold traps, and should strengthen the UK Government’s resolve to recognise that banning the import and sale of fur is the right thing to do, both by the public and future-focussed fashion brands.’
Canada Goose use natural goose down in their clothing – designed for cold conditions – which PETA has criticised.
However, the report detailing its move on real fur also stated that the outerwear designer will sign up for the Responsible Down Standard, an initiative prohibiting feathers being plucked from live birds.
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