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Piers Morgan has taken aim at Love Island after they released a list of mental health protocols ahead of the brand new series.
The outspoken star, who previously slammed Chrissy Teigen, took to Twitter to share his thoughts on the situation.
The 56 year old took to the social media platform and said: "My advice would be much simpler to any prospective Love Island contestants: if you can't stand the heat, don't go into the kitchen.
"Nobody's forcing these people to go on TV and cavort around in no clothes having sex with like-minded dimwits."
Love Island bosses announced the new mental health protocols on Wednesday, for the new series which starts on 28 June.
New contestants are being offered comprehensive psychological support, training on the impacts of social media and handling negativity, and financial management training.
The villa inhabitants will have conversations about the impact of being on the show, and an aftercare package to support islanders has been finalised. They'll also receive advice about seeking management for once they return to the UK.
ITV's press centre said: "These measures are regularly reviewed and evolve in line with the increasing popularity of the show and the level of social media and media attention around the islanders."
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It has been confirmed that that new series will begin on Monday 28th June at 9pm, after last year's show was cancelled because of the ongoing coronavirus pandemic.
Previous contestants Sophie Gradon and Mike Thalassitis, as well as host Caroline Flack, all took their own lives.
ITV previously appointed Dr Matthew Gould, a Consultant Chartered Clinical Psychologist, to work alongside physician Dr Paul Litchfield to evolve the duty of care measures ITV has in place.
Dr Paul Litchfield said: "Society’s appreciation of the importance of mental health and wellbeing has grown enormously in recent years and the pandemic has brought that into even sharper focus.
"Reducing the risk of harm, where possible, is an imperative but promoting good mental health is also necessary. ITV’s evolving commitment to these issues, backed up by tangible action, is an example to others in the industry and beyond."
While Dr Matthew Gould expressed: "Duty of care is not a static goal. It evolves with public expectation, legislation, and with the commercial development of the programme format in order to maintain creativity.
"Effective delivery of care is an exercise in collaboration especially between health professionals, programme participants and producers.
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