Old eatery Schrafft’s is making a comeback

Back long before a lady’s drawers peeked through her micro-mini, there existed eateries called Schrafft’s.

New York’s first Schrafft’s opened in 1898. Light lunches, big-time teas, white tablecloths, genteel sandwiches.

Little old ladies with purple hair in hats and suits — unescorted, but feeling safe — were often patrons.

We’re talking gentility. The place was so refined that customers sipped their gin from a teacup.

Its 1928 lunch revenue was $1 million a month. By the ’30s, NYC had close to 50 Schrafft’s — East 79th, West 28th, 13th Street, Fifth Avenue, 36th and Broadway, everywhere, plus Yonkers, Boston, Syracuse and Philadelphia.

The menu for Saturday, March 6, 1920: Chicken soup; 15 cents. Codfish on toast; 40 cents. A plate of ham with scalloped potatoes; 75 cents. Minute steak; 60 cents. Today, you have to tip more than their toasted cheese sandwich, which was 20 cents.

Want an entire pot of fresh hot coffee, plus cream? 20 cents. Take it black? Who knows, maybe they knocked off a nickel. A slice of angel food cake to shove down with the coffee; 15 cents.

By 1939, its high-class, upscale 42nd Street locale included a decanter which held two glasses of wine — for half a buck.

Everybody went. The coffee and danish held in Audrey Hepburn’s famous “Breakfast at Tiffany’s” photo was from Schrafft’s.

Come the 1980s, it all disappeared. Come 2019, it’s returning. The menu. Not the prices.

Says Schrafft’s Specialty Foods president James Byrne, the original family’s godson: “The world has changed. No more a mom-and-pop operation. More likely part of a hospitality group. And decorator Carleton Varney will reprise its familiar black-and-white floor tiles.

“Our archives had 1,500 recipes, such as our egg-salad sandwich on homemade cheese bread. Nothing processed. And no today prices, like $22 for an omelet! We’ll stay the upper end of the middle.”

Meanwhile, if desperate for your cuppa, hit up a street cart.

Wilson returning to his post on the high seas

Movie stuff. After “Aquaman,” Patrick Wilson heads to WWII playing Rear Adm. Edwin Layton in the $100 million budgeted “Midway.”

Wilson says: “My grandfathers both fought, so I love war movies.”

Opens Nov. 8, Veterans Day Weekend. Another battle he’ll have to fight is the new “Wonder Woman” film — it’s set to open around the same time.

It’s no help

Comcast’s new voice-command cable remote has a problem. It can’t play “The Dick Van Dyke Show” and replies: “Sorry, cannot handle commands with that type of language.” But plain, lousy everyday TV finds Dick. He was on Sunday night’s Tarnished Globes thing . . . More awards stuff, on the CW network this Sunday. Host Taye Diggs’ immortal words: “I am ridiculously excited to host the 24th annual Critics’ Choice Awards. I recognize the vital role critics play in the entertainment industry.”

Political goof

Politics. In 2001, Giuliani got asked to become New York City’s Schools Chancellor. Trump’s shadow, Rudy, replied: “No. Too political.” . . . Through March 3, Colin Quinn, former “SNL” Weekend Update desk guy, offends DC equally. His new show at the Minetta Lane Theatre, “Red State Blue State,” harangues both parties, whatever that means.

Oy, the market. Up, down. It’s called “a correction.” Yeah. That’s why brokers can’t stop drinking all that Jack Daniel’s Correction Fluid.

Mostly in New York, kids, mostly in New York.

Source: Read Full Article