Victoria’s Secret VERY ‘inclusive’ Christmas campaign features plus-size models, Helena Christensen, 51, and a transgender star alongside its Angels – but it still can’t resist the skimpy shots
- Victoria’s Secret has cast plus-size and veteran models in its Christmas shoot
- Veterans Helena Christensen, 51, and Daniela Pestová, 50, appear in the snaps
- Brand has faced criticism over the lack of diversity on its catwalks and in shoots
It has repeatedly come under fire for the lack of diversity on its catwalks, but Victoria Secret is trying to shake its unfavorable reputation with its new Christmas campaign.
Plus-size models pose alongside catwalk veterans including Helena Christensen, 51, and Daniela Pestová, 50, as they showcase the retailer’s festive take on its skimpy silk gowns, slinky pyjama sets and barely-there lingerie.
Transgender beauty Valentina Sampaio, who has appeared in other campaigns for the brand, is also photographed modeling the latest designs.
Diverse: Delivering its most inclusive campaign yet, the new Victoria’s Secret launch also includes plus size model Candice Huffine
Looking good: Devyn Garcia is another prominent addition to the new festive launch as the brand endeavours to make their products accessible to customers of all shapes, sizes and ages
Getting involved: Daniela Pestová, 50, catches the eye in red silk PF’s and a simple white bra
Nice: Helena looks sensational in red lace lingerie as she poses up a storm for the Victoria’s Secret Christmas campaign
Helena, who was one of the brand’s original Angels, looks sensational in red lace lingerie, styled with a silk robe tied around her svelte waist.
In a second shot she slips into black lace lingerie, paired with a leopard print gown and matching slippers with a black faux-fur trim.
Helena exudes confidence as she sits with one toned arm resting under her chin while offering the camera a coqettish glance.
Helena was one of the original models for Victoria’s Secret and appeared in a 1997 campaign alongside with Tyra Banks, 46, and Karen Mulder, 50.
There she is: Veteran catwalk model Helena Christensen, 51, also features in the new Christmas Victoria’s Secret campaign
Stunning: Devyn showcases an embellished black one-piece from the new collection
Plus-size models Candice Huffin and Devyn Garcia are also prominent additions to the new festive launch as the brand endeavours to make their products accessible to customers of all shapes, sizes and ages.
Elsewhere Candice Swanepoel, Alexina Graham, Barbara Palvin, Chanel Iman, Grace Elizabeth, Jasmine Tookes, Sara Sampaio, Solange van Doorn and transgenter model Valentina Sampaio.
Victoria’s Secret has faced a backlash over its lack of diversity with television star Jameela Jamil once branding it a ‘transphobic, fat phobic company that sets out to exclude most women’.
Work it: Solange van Doorn exudes confidence as she flaunts her taut midriff while wearing floral pyjamas and a black lace bra
Declining sales figures, shop closures and the cancelling of its high-profile catwalk showcase – amid rumours of trying to create a more ‘evolved message’ – have added to the company’s woes in recent years.
The brand has tried to shake off its image as being outdated and out of touch by hiring a more diverse cast of models, including transgender beauty Valentina Sampaio.
The retailer has been facing stiff competition from newer lingerie brands with more inclusive marketing strategies aimed at women of all shapes, sizes, and skin tones.
Earlier this year it released a campaign showing models from different ethnic backgrounds modelling lingerie for different skin tones but it was branded ‘too little, too late’ by unimpressed customers.
Looking good: Candice Swanepoel has ensured she claimed her fair share of the festive spotlight while taking part in a new Victoria’s Secret Christmas campaign
Something’s funny: In a second shot Candice is in equally high spirits as she attempts to stifle a laugh while modelling a black bra, matching knickers and racy black sheer stocking
Revealing: Candice draws further attention to her body while removing an elegant maroon dress in another shot from the new series
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