Holly Willoughby wears unusual Urban Outfitters dress on This Morning

Holly Willoughby, 37, has chosen a green dress for her outfit of the day on This Morning.

The ensemble is a high-street number and from a popular chain Holly hasn’t chosen very often.

Holly looked stunning in the Emilia Floral Midi Dress, available from Urban Outfitters.

The dress is originally from Faithfull The Brand and doesn’t appear to still be stocked on the website.

It features a “flirty and femme silhouette” and tie detailing at the sleeves.

Sharing the look with her 5.6 million followers, Holly wrote: “Morning Wednesday… today’s #hwstyle on @thismorning dress @urbanoutfitters shoes @officeshoes.”

Many people commented on how “gorgeous” and “beautiful” the look was.

The mum of three decided to keep the look simple, pairing the Urban Outfitters dress with nude strappy sandals.

As usual, Holly’s heels were from her favourite store, Office Shoes.

While the dress appears to be sold out, there are some similar dresses from Faithfull The Brand still available on Urban Outfitters’ website.

As usual, Holly’s heels were from her favourite store, Office Shoes.

While the dress appears to be sold out, there are some similar dresses from Faithfull The Brand still available on Urban Outfitters’ website.

  • Holly Willoughby
  • This Morning

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