Celebrity Beauty Brands Are Popping Up Left and Right This Year, So Study Up

Celebrity Beauty Brands Are Popping Up Left and Right This Year, So Study Up

  • The biggest trend in Hollywood is celebrity-owned beauty brands.
  • Stars like Marsai Martin and Winnie Harlow are launching beauty products in 2022.
  • The trend is just beginning, with stars like John Legend and Hailey Bieber also filing trademarks for their own brands.

Celebrity fragrances were once the move, but these days, it seems like everybody who’s anybody has their own beauty brand. Becky G? Check. Lori Harvey? Double check. Harry Styles? Check, again. In just the last year alone, more than 19 new makeup, skin-care, and hair-care brands popped up under the names of A-listers, and we didn’t even have to bet our entire makeup stash that the trend would continue into 2022.

This uptick in celebrity-owned brands started in 2020, when Jennifer Lopez and Halsey launched their own companies just five days into the new year. It didn’t stop there. We saw plenty of other big names branch out into the beauty space in the following months, including Golf le Fleur, the nail and perfume brand from Tyler the Creator; Know Beauty, a joint brand by Vanessa Hudgens and Madison Beer; and Anomaly, a hair-care brand from Priyanka Chopra Jonas. Oh, and stars like Cardi B, Ciara, and Kris Jenner have all filed trademarks for their own beauty brands.

We’re keeping our ears open and our eyes peeled for hints from our favorite celebrities. (We’re looking at you, Zendaya.) In the meantime, keep scrolling to study up on the latest celebrity beauty brands of 2022.

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