The Full 360 Mascara, which costs £10, has been flying off shelves since it was launched last month.
Boots have revealed stores have to carefully manage stocking the mascara so it doesn’t run out, and even its own staff members are said to be shocked at the huge demand.
Customers have been gushing about the beauty product online and giving it rave reviews on Instagram.
One shopper said: “Even my small lashes look longer, fantastic mascara I love it.”
Another added: “You will be amazed at the results. No clumps. Lumps or particles to irritate your eyes. It's heavenly.”
- No 7 Full 360 Mascara, £10 from Boots – buy now
Meanwhile one person wrote: “Absolutely love this mascara.”
According to the Boots website, the mascara is “enriched with volumising spheres that layer upon one another to build volume, creating dramatically more noticeable lashes.”
It has a curved brush which is said to grip each lash and enable you to coat the hair from root to tip.
It is advised that just three coats are needed to get “dramatically fuller, longer-looking lashes and a wide-awake curl that lasts up to 12 hours.”
It’s not the first time that a No7 product has caused a frenzy among shoppers.
When the company first launched its own beauty product – the No7 Protect and Perfect Serum – it sold out online and in stores.
Last year, they launched the No7 Laboratories Line Correcting Booster Serum, dubbed the Avenger, and it had a waiting list of 17,000 shoppers.
The 15ml tube costs £38 to buy and is designed to be applied directly to wrinkles instead of the whole face.
Previously we shared our top skincare tips and must-have products for achieving flawless skin.
Meanwhile a teen who suffered severe acne shares miracle routine which cleared her skin – using just four budget products.
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