Around a third of women in the UK use hair extensions to enhance their locks, but experts have warned the dangers can include baldness, hair-shedding and even traction alopecia.
Shocking photos show the likes of fellow Geordie Shore cast members Sophie Kasaei and Vicky Pattison, all experiencing hair-loss and patchy scalps.
Dr Nestor Demosthenous, who runs the Edinburgh Hair Clinic, told Fabulous Online that a large number of women could find themselves affected.
He said: "With a large demand and desire for longer hair and a more impressive main, the market has been flooded with hair extensions of varying quality.
"The fixation methods (bonds, loops, glue etc) plays a significant role in a leading cause of traction alopecia.
"This is is a form of hair loss caused by a constant pulling force on hair, therefore causing disruption and injury ultimately to the root (hair follicle).
"Clinically we see bald patches in the areas most affected.
"In an attempt to hide the resulting bald patch(es) there is a vicious circle of women seeking further hair extension fixations as cover up."
It's not just reality stars who seem to have suffered.
Super model Naomi Campbell has also been vocal about her baldness due to extensions saying: "I do take more care of my hair now, because I lost all of it with extensions," while numerous stars like Britney Spears have also been pictured with damage.
Around £43 million worth of human hair is bought by British women each year, with a large number wearing them everyday.
Even royalty is rumoured to have been behind the trend.
In Netflix’s 2013 documentary “The Royals”, Editor and founder of LibertyLondonGirl.com Sasha Wilkins explained: “I think Kate’s hair has become her badge, it’s the thing she’s most recognisable for – this perfect, glossy incredibly bouncy hair.
“There are rumours that she might have hair extensions but I’ve never found anyone to confirm that.”
Dr Nestor Demosthenous advised how you can help to prevent hairloss occuring.
He said: "In the first instance the extensions should be removed and the scalp given a chance to recover.
"In the most severe cases the hair loss is permanent and the individual may require a hair transplant procedure to restore the lost hair in the area."
Sophie Kasaei experienced traction alopecia from the extensions causing a sustainted tension on the scalp of her hair.
Speaking in the candid MTV clip, Sophie explains: "Because of all the extensions I've been getting, I've suffered from contraction alopecia, which means that I've lost hair on the sides and that it may never come back.
"And that's not because of the extensions I'm getting in, it's because of all the years I've been tormenting my hair.
"So going forward I want to start looking after my hair and I want to make people aware that if you are getting extensions give your hair a break in between because you don't want to end you with bald patches like this."
Towie's Jess Wright also displayed thinning areas on her head
And she's not the only one to speak out about suffering from similar baldness.
Vicky Pattison recently had her own blood injected into her scalp in an attempt to restore hair growth.
Explaining her reasons for undertaking the treatment, she said: "I've abused hair extensions, it's constantly being styled, it's constantly being pulled in all different directions and subsequently I am experiencing a little bit of… what I've described as probably traction alopecia."
What is traction alopecia?
Traction alopecia is associated with sustained tension on the scalp hair.
Traction causes hair to loosen from its follicular roots.
Hair loss can occurs secondary to follicular inflammation and atrophy.
And celebrity stylist Noushin Arshad from Arabella Rose said tape-in extensions could be detrimental in the long-run.
"Methods of applying hair extensions, such as a tapes, wefts and clip-ins can be especially heavy for hair that is already fine," she explains.
"The most important factor when considering hair extensions is that they should always be of equal weight in comparison to the weight of the section they are attached to.
"Uneven weight ratios will cause the extensions to pull, hurt and be uncomfortable to wear and manage.
"The constant weight is only supported by a fine section of the hair and can cause breakage more easily, and for the hair to come out from the shaft due to the constant pull on the roots."
STYLIST JAY BIRMINGHAM'S TOP TIPS FOR AVOIDING DAMAGE WHEN WEARING HAIR EXTENSIONS
- My top tip for extensions is to maintain them properly!
- It is so important that you both take care of them at home and have them regularly maintained at the salon to ensure your own hair remains healthy.
- Beautyworks Tape Extensions are my favourite method and the colour range is brilliant but I also love the classic Beautyworks Micro Ring Extensions too.
- They are attached to individual strands of your hair with a small micro ring bead which means there is no heat or glue and therefore no damage at all.
- With this method you are required to have them ‘pushed up’ every two months or so to keep them looking their best and maintain your natural hairs health.
- Make sure to brush them with a suitable soft bristle brush twice per day and tie into a loose plait at night to avoid any tugging or tangling throughout the night which could casue a potential threat to your hair with pulling etc.
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