This No7 mascara is sold once every nine seconds

Mascara is an essential in every beauty lover’s makeup bag.

Lengthening, thickening, curl-enhancing, eye-widening; there are so many mascara options for every lash requirement, which can make finding ‘the one’ a hard task.

So it’s not surprising brands are constantly bringing out new formulas in a bid to help you achieve the long-lasting, va-va-voom lashes you’ve been lusting after.

But one new mascara women are going wild for is Boots’ own brand No7 The Full 360 Mascara, with one sold every nine seconds around the UK – impressive, huh?

The now best-selling mascara that launched earlier this year is ‘enriched with volumising spheres that layer upon one another to build volume, creating dramatically more noticeable lashes’.

Notably the No7 The Full 360 Mascara has a curved bristle wand, meaning it will hug your lashes from the root to the tip, curling your lashes as you coat them.

If you’re looking for a more dramatic look, applying three coats will make your lashes look longer and can last up to 12 hours.

Despite its impressive sales stats the mascara has received a mixed response online at Boots with an overall rating of 3.5 out of 5 stars.

But having tried it, we can confirm it’s thickening, lengthening and completely non-clumping.

We’re not alone, as one customer said: ‘I could not love this mascara any more if I tried.’

Another happy reviewer added: ‘It works wonders on my short eyelashes. It curls, lifts and separates beautifully with no clumps or smudges and on me it lasts all day.’

With a price tag of £14 it goes to show you don’t have to splurge on fancy mascara to achieve ‘are those your real lashes?’ lashes.

And with Boots reinventing their beauty halls this month there’s never been a better time to snap up this high street favourite.



Brand new beauty halls at Boots

From April, Boots will refit 24 of its beauty halls becoming the first highstreet retailer to fully remove traditional beauty counters, replacing them with open furniture, trend driven zones, play stations, discovery areas and live demonstration zones.

Customers will be able to browse and play with the latest products as well as established, cult heroes from new brands including BECCA Cosmetics, Tony Moly and Nude by Nature.

Commercial Director and VP of Beauty and Gifting at Boots UK, Joanna Rogers said: ‘The ambition has been to shake up our current beauty offering to create an open and inspiring environment where customers can explore and play’

‘A place to excite them where they can try and buy the brands they want, from on trend colour cosmetics for as little as 70p to premium beauty under one roof.’

Zones in the new beauty halls include:

  • Beauty Live: An interactive window showcasing brand stories and experience demonstrations.
  • Beauty Edits: Providing inspirational stories and edits.
  • Beauty Experience Zone: Experience is hugely important to today’s consumer. This is all about personalisation, and interactions with your new favourite brands.
  • Beauty Discovery: Showcasing Beauty trends and latest beauty finds curated by Boots to provide beauty inspiration.

MORE: The new launches to add to your beauty routine

MORE: 10 classic beauty products that have stood the test of time

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